Metaverses for Нuman or Human for Metaverses

The article researches the grounds on which the leading technology companies seek to transform the mankind’ way of life of and the nature of the "human", using the idea of "metaverses" as a promising project for the development of the Internet. The authors compare this idea with the concept of the "Panopticon" and, as a result of the analysis, draw attention to the opportunities and the threats that metauniverses pose for humanity in the conditions of uncontrolled development of technologies. The authors come to the conclusion that for successful development it is necessary to form and disseminate a new socio-humanitarian rationality, which will allow to ensure control over the activities of technology companies.