ETHNICITY ONLINE: THE ROLE OF SOCIAL MEDIA IN EVERYDAY LIFE OF SLOVAKS IN VOJVODINA (SERBIA)

The information-technological revolution has resulted in new forms of connection and communication among people. The development of new technologies has led, among other things, to the development of applications known as social networks, which allow people to interact quickly and exchange information. Social networks are widely available to the general public, which makes them a powerful social media. The communication role of social networks is particularly interesting in multiethnic and multilingual areas such as Vojvodina. This paper analyzes the use of language on social networks within one minority group in Vojvodina. For this purpose, 233 members of the Slovak ethnic minority were surveyed. The research showed that the Slovaks in Vojvodina use their native language on social networks primarily in communication with members of their ethnicity.