The Method of Estimation of Economic Potential of the Industrial Enterprise

This article describes the development of the author's methodology for assessing economic potential. It is based on rapid assessment, which is carried out on three main components of economic potential: production capacity, financial potential and intellectual potential. The evaluation of indicators in this methodology will be carried out by the method of expert assessments, using the example of the industrial enterprise of PJSC "Nizhnekamskshina". The carried out approbation of the developed methodology allowed to make a number of analytical conclusions concerning the economic potential of PJSC "Nizhnekamskshina": during 2014-2015. Economic potential of the enterprise was characterized by a low level of financial and intellectual potential, in 2016 this indicator was upgraded to an average level due to an increase in the return on intangible assets. In 2017 average level of economic potential was maintained as well. The main problem side of the enterprise identified in the analysis is a low level of financial capacity which characterizes the critical insolvency of the enterprise and strong dependence on borrowed sources of financing. Accordingly, capital restructuring is one of the priority strategic tasks of PJSC "Nizhnekamskashina" and the main reserve of growth of financial and economic potential.