社交网站使用动机量表:Facebook、Instagram、Twitter、Snapchat和LinkedIn的比较研究

IF 2.7 4区 心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Psychologica Belgica Pub Date : 2023-01-01 DOI:10.5334/pb.1161
Alexandra Masciantonio, David Bourguignon
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引用次数: 1

摘要

社交网站(sns)数量的增加及其性质的变化引发了人们为什么使用它们的问题。本研究有两个目的:第一,开发使用社交媒体的动机量表;第二,比较Facebook、Instagram、Twitter、Snapchat和LinkedIn等社交网站的动机概况。两项针对364名大学生的研究,采用探索性和验证性因素分析,建立了六种动机:娱乐、社会互动、寻求信息、工具使用、自我记录和自我提升。然后回归分析了使用社交网站的动机、社会影响测量(描述性和禁令性规范)以及使用Facebook、Instagram、Twitter、Snapchat和LinkedIn的频率之间的关系。结果表明,社会规范对社交网站的使用动机有补充作用。Twitter的使用与寻求信息的社交网站动机档案有关。LinkedIn、Facebook和Instagram与社交网站上的自我记录有关。Snapchat更倾向于社交网站上的工具性动机。然而,尽管所有社交网站都与描述性规范有关,但只有Facebook和LinkedIn与禁令规范(即同伴压力)有关。结果通过应用跨媒体的角度来讨论社交网站使用背后的新动机。
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Motivation Scale for Using Social Network Sites: Comparative Study between Facebook, Instagram, Twitter, Snapchat and LinkedIn.

The increasing number of Social Network Sites (SNSs) and their changing nature raise the question of why people use them. This research has a twofold objective: first, to develop a motivation scale for using SNSs; second, to compare the motivational SNSs profile of Facebook, Instagram, Twitter, Snapchat and LinkedIn. Two studies on 364 university students, using exploratory and confirmatory factor analyses, established six motivations: entertainment, social interaction, seeking information, instrumental use, self-documentation and self-enhancement. Regressions then examined the association between motivations for using SNSs, social influence measures (descriptive and injunctive norms), and frequency of use of Facebook, Instagram, Twitter, Snapchat, and LinkedIn. The results showed that social norms complement the motivations to use SNSs. Twitter use was associated with an information-seeking SNSs motivational profile. LinkedIn, Facebook, and Instagram were associated with self-documentation on SNSs. Snapchat was rather associated with instrumental motivations on SNSs. However, while all SNSs were associated with descriptive norms, only Facebook and LinkedIn were associated with injunctive norms (i.e., peer pressure). The results are discussed by applying a cross-media perspective to new motives behind SNSs use.

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来源期刊
Psychologica Belgica
Psychologica Belgica PSYCHOLOGY, MULTIDISCIPLINARY-
CiteScore
4.00
自引率
5.00%
发文量
22
审稿时长
4 weeks
期刊最新文献
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