疫情时代的媒介化:德国基层体育俱乐部如何利用数字媒体克服新冠肺炎期间的传播挑战。

IF 3.2 1区 文学 Q1 COMMUNICATION Communication & Sport Pub Date : 2022-09-01 DOI:10.1177/21674795221109759
Christiana Schallhorn, Daniel Nölleke, Philip Sinner, Christof Seeger, Jörg-Uwe Nieland, Thomas Horky, Katja Mehler
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引用次数: 7

摘要

新冠肺炎大流行对包括体育在内的所有社会领域产生了重大影响。保持社交距离的措施和体育设施的关闭对基层体育俱乐部构成了特别严峻的挑战,这些俱乐部依靠联合活动和会员社交联系而蓬勃发展。该研究借鉴中介理论,考察了基层体育俱乐部面临的沟通挑战,以及数字媒体在疫情期间和之后克服这些障碍的潜力。根据对德国基层体育俱乐部32名俱乐部官员的深入采访,该研究确定,新冠肺炎法规的持续不确定性、在保持社交距离期间保持会员的归属感以及让每个人参与正式流程是主要的沟通挑战。尽管大多数受访者都重视数字媒体应对这些挑战的潜力,但他们承认,数字媒体对个人成员的好处将取决于他们的技能、动机和担忧,以及数字基础设施的可用性。因此,数字媒体不被视为面对面的社交或体育活动的替代品,而是被视为扩大了沟通和培训的机会。更普遍地说,这些发现提出了关于中介作用和社会凝聚力之间关系的新问题。
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Mediatization in Times of Pandemic: How German Grassroots Sports Clubs Employed Digital Media to Overcome Communication Challenges During COVID-19.

The COVID-19 pandemic has had a major impact on all societal domains, including sports. Social distancing measures and the closure of sports facilities posed especially severe challenges for grassroots sports clubs, which thrive on joint activities and member social contact. Drawing on mediatization theory, the study examines the communication challenges faced by grassroots sports clubs and the perceived potential of digital media to overcome these obstacles during and beyond the pandemic. Based on in-depth interviews with 32 club officials of German grassroots sports clubs, the study identified ongoing uncertainty about COVID-19 regulations, preserving members' sense of belonging during social distancing, and involving everyone in formal processes as the major communication challenges. While most of the interviewees valued the potential of digital media to address these challenges, they acknowledged that the benefits of digital media for individual members would depend on their skill, motivation, and concerns, as well as on the availability of digital infrastructure. For that reason, digital media were not considered a substitute for face-to-face social contact or sporting activity but were seen to extend opportunities for communication and training. More generally, these findings raise new questions about the relationship between mediatization and social cohesion.

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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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