COMPARATIVE CULTURAL AND PSYCHOLOGICAL ANALYSIS OF STEREOTYPES OF PERCEPTION OF RUSSIAN AND CHINESE ENTREPRENEURS

E. Trofimova, N. Terekhova
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Abstract

The article analyzes the attitude to entrepreneurship that is developing in Russian and Chinese cultures. The article pre-sents the results of a study of the stereotypes of a "typical Russian" and an entrepreneur – "a typical representative of Russian nation-ality", as well as a "typical Chinese" and an entrepreneur – "a typical representative of Chinese nationality". The sample consisted of 72 respondents (including 40 Russians and 32 Chinese entrepreneurs). The research was carried out using D. Peabody's method of studying ethnic stereotypes.
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对俄罗斯和中国企业家刻板印象的比较文化和心理分析
本文分析了俄罗斯和中国文化中正在形成的创业态度。本文介绍了对“典型俄罗斯人”和企业家——“俄罗斯民族的典型代表”以及“典型中国人”和企业家——“中国民族的典型代表”的刻板印象的研究结果。样本包括72名受访者(包括40名俄罗斯企业家和32名中国企业家)。本研究采用了皮博迪的种族刻板印象研究方法。
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