Wenzhong Wang, Peiheng Su, Cailing Zhuo, Jinfeng Wang, Jieyi Pan
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Abstract
Rice is one of the important rations in China and plays an important role in the construction of the national food security system. The change of its demand has a significant impact. This paper crawls the text data of 52,742 online rice comments on Jingdong Mall, and uses LDA-GRA model and Internet text big data mining technology to analyze. It is concluded that there are six main factors affecting rice consumption demand, from strong to weak in order: price, packaging, place of origin, taste, logistics and fragrance. With applying Maslow’s demand theory and combining the strategic demands of national supply-side structural reform, this paper puts forward countermeasures and suggestions for government and enterprise supply-side reform.
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