Research on the Development of Foreign Cultural Trade in Shandong Province Under the Belt and Road Initiative

Abstract

From the aspects of cultural resources, cultural industry system and foreign cultural trade structure, this paper analyzes the export statistics of Shandong's foreign cultural trade target market and the export distribution of cultural products in Shandong Province, summarizes the advantages and disadvantages of Shandong's foreign cultural trade, and puts forward countermeasures and suggestions in personnel training, cross-border e-commerce marketing channels, the optimization of cultural trade structure and the cultivation of cultural brands, so as to improve the level of Shandong's opening to the outside world and change the mode of economic growth.