Pub Date : 2020-11-13DOI: 10.2991/aebmr.k.201111.012
XiaoQing Zou
{"title":"The Improvement of Chinese Parental Supervision System Under Traditional Culture","authors":"XiaoQing Zou","doi":"10.2991/aebmr.k.201111.012","DOIUrl":"https://doi.org/10.2991/aebmr.k.201111.012","url":null,"abstract":"","PeriodicalId":231163,"journal":{"name":"Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117307977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-13DOI: 10.2991/aebmr.k.201111.015
Xueyao Zhang
{"title":"A Study on Legal Issues of the Circulation of Chinese Rural Land Contracting Management Right","authors":"Xueyao Zhang","doi":"10.2991/aebmr.k.201111.015","DOIUrl":"https://doi.org/10.2991/aebmr.k.201111.015","url":null,"abstract":"","PeriodicalId":231163,"journal":{"name":"Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130388058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/aebmr.k.201111.045
X. Gao
As one of the most important components of corporate strategic management, asset management is increasingly valued by large hotel management groups. This article discusses the essential components of dynamic lodging asset management and provides a detail background on six essential components that often used by hotel industry of Hainan and how to be used. The article also discusses the role of lodging assess managers and their working relationships with ownership and operators in Hainan. Based on the surveys of the hotel industry in Hainan, the article finds that many hotel chain operators and managers in Hainan still fail to pay attention to asset management. Even if the assent management is utilized, it is only part of its functions. If the situation cannot be changed in time, it will inevitably affect the overall performance of the hotel industry in Hainan.
{"title":"Study on the Application of Asset Management in Hainan Hotel Management","authors":"X. Gao","doi":"10.2991/aebmr.k.201111.045","DOIUrl":"https://doi.org/10.2991/aebmr.k.201111.045","url":null,"abstract":"As one of the most important components of corporate strategic management, asset management is increasingly valued by large hotel management groups. This article discusses the essential components of dynamic lodging asset management and provides a detail background on six essential components that often used by hotel industry of Hainan and how to be used. The article also discusses the role of lodging assess managers and their working relationships with ownership and operators in Hainan. Based on the surveys of the hotel industry in Hainan, the article finds that many hotel chain operators and managers in Hainan still fail to pay attention to asset management. Even if the assent management is utilized, it is only part of its functions. If the situation cannot be changed in time, it will inevitably affect the overall performance of the hotel industry in Hainan.","PeriodicalId":231163,"journal":{"name":"Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134362476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/aebmr.k.201111.048
Lusong. Zhang, Ziyu Fan
This present paper takes Unilever's branding in China as the research object and chooses its marketing strategy to study. By conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis on Unilever's marketing environment and internal resources and capabilities, the paper explores the current situation of Unilever's brand marketing in China, in order to put forward a targeted improvement strategy to provide reference for Unilever's further development.
本文以联合利华在中国的品牌为研究对象，选择其营销策略进行研究。本文通过对联合利华的营销环境、内部资源和能力进行SWOT (Strengths, Weaknesses, Opportunities, and Threats)分析，探究联合利华在中国的品牌营销现状，提出有针对性的改进策略，为联合利华的进一步发展提供参考。
{"title":"Analysis of Unilever’s Branding and Marketing Strategy in China","authors":"Lusong. Zhang, Ziyu Fan","doi":"10.2991/aebmr.k.201111.048","DOIUrl":"https://doi.org/10.2991/aebmr.k.201111.048","url":null,"abstract":"This present paper takes Unilever's branding in China as the research object and chooses its marketing strategy to study. By conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis on Unilever's marketing environment and internal resources and capabilities, the paper explores the current situation of Unilever's brand marketing in China, in order to put forward a targeted improvement strategy to provide reference for Unilever's further development.","PeriodicalId":231163,"journal":{"name":"Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123217413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/aebmr.k.201111.006
Jun Wang
From the aspects of cultural resources, cultural industry system and foreign cultural trade structure, this paper analyzes the export statistics of Shandong's foreign cultural trade target market and the export distribution of cultural products in Shandong Province, summarizes the advantages and disadvantages of Shandong's foreign cultural trade, and puts forward countermeasures and suggestions in personnel training, cross-border e-commerce marketing channels, the optimization of cultural trade structure and the cultivation of cultural brands, so as to improve the level of Shandong's opening to the outside world and change the mode of economic growth.
{"title":"Research on the Development of Foreign Cultural Trade in Shandong Province Under the Belt and Road Initiative","authors":"Jun Wang","doi":"10.2991/aebmr.k.201111.006","DOIUrl":"https://doi.org/10.2991/aebmr.k.201111.006","url":null,"abstract":"From the aspects of cultural resources, cultural industry system and foreign cultural trade structure, this paper analyzes the export statistics of Shandong's foreign cultural trade target market and the export distribution of cultural products in Shandong Province, summarizes the advantages and disadvantages of Shandong's foreign cultural trade, and puts forward countermeasures and suggestions in personnel training, cross-border e-commerce marketing channels, the optimization of cultural trade structure and the cultivation of cultural brands, so as to improve the level of Shandong's opening to the outside world and change the mode of economic growth.","PeriodicalId":231163,"journal":{"name":"Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113965635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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