Entrepreneurial Opportunities in Art and Design as a Creative Economy Subsector

Abstract

This study aims to identify business opportunities in the field of art and design, in general in Indonesia and specifically in South Sulawesi. Qualitative research methods with purposive sampling techniques (based on research objectives) is used in this research. The data was interpretively interpretive with the Miles and Huberman flow systems. The results showed that nationally the art, craft and design sectors showed many exciting opportunities, especially when viewed from the number of developing communities, but the development in the commercial chain still tended to be dominated by Java and Bali, while in South Sulawesi it was still weak in the chain of commercialization. In general, it is still centralized in Makassar City. Some local artists in South Sulawesi continue to be creative by utilizing galleries and exhibitions as display and sales venues. The most attractive entrepreneurial opportunities in the city of Makassar are the graphic design sector which is supported by the political situation, the economy and the higher education sector with the opening of several suitable study programs.