Looking for the magic formula: evaluating our it communication mix

Abstract

Our communication audit of IT publications used a survey by the Higher Education TechQual+ Study (www.techqual.org) as a first step. The survey results identified engagement as a key principle for changing our communication mix. Both students and faculty indicated a desire for opportunities to make suggestions to IT and be part of the decision-making process. While characteristics of Gen Y include expectations for communicating across a flattened hierarchy, new faculty expressed this same desire. This session describes how department reorganization into teams has facilitated communication changes and how our findings have changed our newsletters, web site, campaigns, and information guides. How we hope new media (podcasts, blogs, wikis, social networking tools, etc.) will help us provide more engagement will also be included.