Techno-progressivism: E-destination and Super-Connectedness Divulge from Travel Marketers

Abstract

This article contemplate how travel marketers (TMs) purposefully make use of Facebook to endorse and promote their purviews and enhancers on the existing measures for netting user participation. This knowledge also includes the methodical, unbiased, quantifiable study of message characteristics of qualitative content analysis of TMs Facebook pages which reveal approaches, measures and promotional advantages used by Nepalese TMs and officials in order to restore a positive image of their country and bring back tourists after crises events. It involves the statistical and mathematical model to observational and experimental datasets of their Facebook posts and fans participations in aftermath of earthquake. In model, this study indorses destinations-cause fit research and dialogic theory by connecting them to events at tourism destinations via social media. The conclusions signify that social media with other marketing tools might pave the way for Nepalese regional TMs social media marketing efforts in the near future. Hence this investigative study also has meaningful implications for public policy as well as super-connection as global impact.