Eco-Business Diplomacy: A Case Study of SMART and the European Union on Palm Oil Issue

Verdinand Robertua, Raden Ariobimo Bayu Sontany
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Abstract

The European Union imposed tougher policy to Indonesia on palm oil trade due to sustainability issues. PT Smart Tbk is one of the biggest palm oil company in Indonesia. Due to the trade conflict between the European Union and Indonesia, PT Smart Tbk played its role in eco-business diplomacy. This research used primary data by interviewing representatives from PT Smart Tbk. The authors proposed the concept of eco-business diplomacy by combining  the concept of environmental diplomacy and business diplomacy using the case study of PT Smart Tbk’s relationship with the European Union.
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生态商业外交:SMART与欧盟在棕榈油问题上的个案研究
由于可持续性问题,欧盟对印尼的棕榈油贸易采取了更严厉的政策。PT Smart Tbk是印尼最大的棕榈油公司之一。由于欧盟与印尼之间的贸易冲突,PT Smart Tbk在生态商业外交中发挥了作用。本研究使用的原始数据是通过访问PT Smart Tbk的代表。笔者以PT Smart Tbk与欧盟的关系为例,将环境外交与商业外交的概念相结合,提出了生态商业外交的概念。
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