Pantea Foroudi, M. M. Foroudi, K. Hafeez, J. Izadi
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引用次数: 0
Abstract
Core competencies are the crown jewels of a company and, therefore, should be carefully identified, nurtured and developed. Based on the resource based theory, this study explores how core competence can lead to firms’ competitive advantage, and how a marketing firm can identify its core competence in the sector to attain competitive advantage.
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