Pantea Foroudi, M. M. Foroudi, K. Hafeez, J. Izadi
Core competencies are the crown jewels of a company and, therefore, should be carefully identified, nurtured and developed. Based on the resource based theory, this study explores how core competence can lead to firms’ competitive advantage, and how a marketing firm can identify its core competence in the sector to attain competitive advantage.
{"title":"Managing marketing competencies","authors":"Pantea Foroudi, M. M. Foroudi, K. Hafeez, J. Izadi","doi":"10.4324/9781003080572-5","DOIUrl":"https://doi.org/10.4324/9781003080572-5","url":null,"abstract":"Core competencies are the crown jewels of a company and, therefore, should be carefully identified, nurtured and developed. Based on the resource based theory, this study explores how core competence can lead to firms’ competitive advantage, and how a marketing firm can identify its core competence in the sector to attain competitive advantage.","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114153071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dongmei Zha, Pantea Foroudi, Zhongqi Jin, T. Melewar
In this chapter, we propose a conceptual framework for sensory brand experience. We will start with a review of the seven knowledge fields deemed to have constitutive influences on the development of sensory brand experience literature, followed by two bibliometric methods which cover 151 sensory-related articles and 4,038 citations between 1994 and 2019.
{"title":"Conceptualising sensory brand experience","authors":"Dongmei Zha, Pantea Foroudi, Zhongqi Jin, T. Melewar","doi":"10.4324/9781003080572-7","DOIUrl":"https://doi.org/10.4324/9781003080572-7","url":null,"abstract":"In this chapter, we propose a conceptual framework for sensory brand experience. We will start with a review of the seven knowledge fields deemed to have constitutive influences on the development of sensory brand experience literature, followed by two bibliometric methods which cover 151 sensory-related articles and 4,038 citations between 1994 and 2019.","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114072256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-29DOI: 10.4324/9781003080572-21
Suraksha Gupta, Dongmei Cao, Aisha Abuelmaatti
{"title":"Brand knowledge, brand community and brand engagement","authors":"Suraksha Gupta, Dongmei Cao, Aisha Abuelmaatti","doi":"10.4324/9781003080572-21","DOIUrl":"https://doi.org/10.4324/9781003080572-21","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123259629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-29DOI: 10.4324/9781003080572-24
Shahzeb Hussain
{"title":"Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation","authors":"Shahzeb Hussain","doi":"10.4324/9781003080572-24","DOIUrl":"https://doi.org/10.4324/9781003080572-24","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130837587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Aesthetic heritage and corporate branding","authors":"Angela Bargenda","doi":"10.4324/9781003080572-9","DOIUrl":"https://doi.org/10.4324/9781003080572-9","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126043815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-29DOI: 10.4324/9781003080572-23
Nastaran Norouzi Richards-Carpenter, Thimo Grantz
{"title":"How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value","authors":"Nastaran Norouzi Richards-Carpenter, Thimo Grantz","doi":"10.4324/9781003080572-23","DOIUrl":"https://doi.org/10.4324/9781003080572-23","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127808591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-22DOI: 10.1163/2405-8262_rgg4_sim_03241
M. M. Foroudi, Pantea Foroudi, J. Balmer
{"title":"Corporate identity","authors":"M. M. Foroudi, Pantea Foroudi, J. Balmer","doi":"10.1163/2405-8262_rgg4_sim_03241","DOIUrl":"https://doi.org/10.1163/2405-8262_rgg4_sim_03241","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"544 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121223031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-22DOI: 10.4324/9781003080572-19
W. Yousef, Najwa Yousef
{"title":"Islamic brand love","authors":"W. Yousef, Najwa Yousef","doi":"10.4324/9781003080572-19","DOIUrl":"https://doi.org/10.4324/9781003080572-19","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116599497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-22DOI: 10.4324/9781003080572-20
R. Gambetti, Silvia Biraghi, T. Melewar, A. Beccanulli
{"title":"Societal corporate branding and political discourse where brand ethics meets with consumers' clicktivism","authors":"R. Gambetti, Silvia Biraghi, T. Melewar, A. Beccanulli","doi":"10.4324/9781003080572-20","DOIUrl":"https://doi.org/10.4324/9781003080572-20","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116670004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-22DOI: 10.4324/9781003080572-12
Yousef Alqayed, Pantea Foroudi, C. Dennis, M. M. Foroudi, K. Kooli
{"title":"Value co-creation behaviour","authors":"Yousef Alqayed, Pantea Foroudi, C. Dennis, M. M. Foroudi, K. Kooli","doi":"10.4324/9781003080572-12","DOIUrl":"https://doi.org/10.4324/9781003080572-12","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121159988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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