Research on Service Innovation of Distance Education Platform Under the Background of Coronavirus : – Case Study Based on Tencent Classroom

Abstract

Nowadays, distance education is becoming more and more important as a way of recharging learning. Tencent Classroom is based on online education and is the leading online education platform in China. This paper takes Tencent Classroom as an example to analyze the service innovation of distance education platform under the background of coronavirus. It is found that though it has made brilliant achievements, Tencent Classroom still face some problems, such as the week profitability of the courses, relatively low specialization level, and the lack of humanization in client interaction. According to these problems, the innovation profit model, the implementation of “expert program”, the improvement of the specialization and the client interaction from the perspective of the users are future service innovation strategies for Tencent Classroom. In the 5G era, artificial intelligence and big data are also necessary for Tencent Classroom.