Tobacco

Abstract

Tobacco is the most important and avoidable public health problem, killing 5.4 million users per year. At least one in two and up to two in three smokers die prematurely from smoking. Such great and easily understood risks should be more effectively communicated to promote smoking cessation. This chapter describes how raising tobacco tax, banning smoking in public places, and forbidding tobacco advertising, promotion, and sponsorship have effectively reduced smoking rates in many countries. However, many low- and middle-income countries still lack the necessary resources or political will to implement tobacco control. Further progress may come from large and effective pictorial warnings; banning the display of tobacco products at retail outlets; extending smoking bans in public places; innovative use of the mass media; very brief warnings by doctors to promote cessation; telephone quitlines; and capitalizing on the risk perception towards third-hand smoke.