Impact of Electronic Media on International Image of Pakistan: An Extensive Review of Literature

Abstract

Pakistan has been the front line ally of United States in war on terror sacrificing seventy-five thousand lives and suffering an economic loss of 123 billion US Dollars. Even then the US led war on terror has impacted the global image of Pakistan. It has been portrayed in the international media as estate that supports terrorism, and is rife with religious and secular extremism – all of this making it a country that is extremely dangerous to visit. The country’s global image has constantly deteriorated since2001 and until this very day, it has increased challenges to redeem itself to its former glory. This depiction of Pakistan, in the international media, as a state that is constantly undergoing political turmoil,unchecked violence and economic instability has resulted in strenuous trade, economics and diplomatic relations with many developed and developing countries in the world.