Portrayal of Pakistan in Bollywood: A Content Analysis of Movies

Abstract

Films have become an effective tool of propagation of messages, cultures, conflicts and ideologies. USA, Russia, China, Iran and other countries are also using it to achieve their goals to project their national agendas. Indian film industry has become the largest film producing industry in the world, and the Bollywood movies are being watched and liked all over the globe. Since the partition in 1947, India and Pakistan are considered harsh rivals. This study examined the portrayal of Pakistan image in Bollywood movies during the year of 2013. The researcher used mixed method to conduct this research. The Sample of this study was Bollywood movies released in 2013. For this purpose, the researcher scientifically investigated and analyzed about how and to what extent Bollywood movies are showing the face of Pakistan querulously. The study applied theory of framing to investigate that how Bollywood represent Pakistan.