Path Research of Developing Nighttime Cultural Tourism under the Condition of Prominent Limiting Factors

Abstract

Nighttime cultural tourism has become a trend in China, however, there are indeed prominent limiting factors to develop it for some cities, especially in the case of Hohhot. This study adopts an empirical research method and finds low temperature at night especially in winter, unfamiliar region for people and relative low consumption level of residents are prominent limiting factors of Hohhot’s nighttime cultural tourism development. It shows that limiting factors are not determinants to develop nighttime cultural tourism in Hohhot, which is based on theoretical tools about cultural industry and tourism. In fact, Hohhot has much potential to develop the nighttime cultural tourism through circumvention of outdoor activities in low temperature’s days, making people aware of favorable conditions of traffic and making full sense of local consumers. Meanwhile, this study is to provide ideas of developing nighttime cultural tourism to cities existing general problems as Hohhot.