Exploring Visitor’s Responses to an Indonesia’s Japanese Festival through Instagram Comment Section

Kania Savitri, M. Bahri
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Abstract

. This paper focused on visitors' responses to Indonesia's Japanese festival through social media. By analyzing data collected from the comment section in University of Indonesia’s Japanese Study Program event namely Gelar Jepang's Instagram Feed, we found that the visitor’s responses can be categorized into “pre-event excitement”, “wishes for future experience” and “reviews of the event”. In addition to the chance of gaining repeat visitors, these findings can also imply that there's also a chance that consumers of Japanese cultural products will come back again to consume the products in the future.
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通过Instagram评论区探索游客对印度尼西亚日本节日的反应
. 本文关注的是游客通过社交媒体对印尼日本节的反应。通过分析从印尼大学日语学习项目活动的评论区,即Gelar Jepang的Instagram Feed中收集的数据,我们发现访问者的反应可以分为“活动前的兴奋”,“对未来体验的愿望”和“对活动的评论”。除了获得回头客的机会之外,这些发现还意味着日本文化产品的消费者在未来有可能再次消费这些产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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