Culture Maintenance through Tourism by Folklore-based Teaching for Local Guide

Abstract

. In the digital era of industry 4.0 with the demand of environment-friendly business due to the world’s alarming natural condition, natural-cultural-historical tourism using digital promotion becomes a very reasonable way to gain profit for the people involved in the business and to get benefit for the tourism sites. As most of those kinds of tourism involving folklore as the tourism attraction, the business also serves as a potential local language and culture preservation. This research shows how local people were empowered as local guide by integrating the folklore behind the tourism sites and introducing local language as a part of culture preservation through a simple English speaking teaching material, shared through the digital media, particularly social media, managed by the local community. The result shows that, gradually, after being trained and had some practices, those local people were able to be a peer trainer, training other local people to be local guide also.