Application of Patent Right and Trademark Right in Packaging Design

Abstract

The 3rd issue of Qiushi Journal, published on February 1, 2021, published an important article by Xi Jinping, general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, entitled "Comprehensively Strengthening the Protection of Intellectual Property Rights (IPR) and Stimulating the Vitality of Innovation to Foster a New Development Paradigm", Innovation is the primary driving force behind development, and protecting IPR is equal to protecting innovation, Xi stresses in the article. China is changing from Chinese products to Chinese brands. The article highlights the need to comprehensively strengthen IPR protection from the perspective of national strategy, so as to promote the building of a modernized economy, stimulate the innovation vitality of the whole society, and foster a new development paradigm.From the perspective of intellectual property protection and promotion of innovation, this paper combines many cases of packaging design to illustrate the different forms of innovation in packaging design practice by different categories of intellectual property rights, and the irreplaceable and important role played by intellectual property protection in the subsequent market operation of products. It emphasizes the importance and urgency of creative industries to improve the cognitive level of intellectual property rights and the ability to create, apply and protect intellectual property rights.