{"title":"Living brand: corporate brand identity model for experienced service organizations","authors":"Федор Дурнев","doi":"10.36627/2074-5095-2019-2-2-98-115","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"51 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Маркетинг и маркетинговые исследования","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36627/2074-5095-2019-2-2-98-115","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}