Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-186-196
Анна Александровна Чуракова
{"title":"Experience marketing as a modern promotion strategy for hotels chains","authors":"Анна Александровна Чуракова","doi":"10.36627/2074-5095-2019-2-2-186-196","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-186-196","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"192 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114968514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-1-1-56-66
Антон Осипов
{"title":"Features of developing a comprehensive value proposition in Moscow residential real estate market","authors":"Антон Осипов","doi":"10.36627/2074-5095-2022-1-1-56-66","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-56-66","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121266461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-1-1-76-82
Наталья Изакова, Ксения Елькина
{"title":"Development of a bakery communication policy based on marketing research of consumer preferences","authors":"Наталья Изакова, Ксения Елькина","doi":"10.36627/2074-5095-2022-1-1-76-82","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-76-82","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128373531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-4-4-290-299
Александр Хан
{"title":"Criteria for choosing a call tracking service for marketing data analysis","authors":"Александр Хан","doi":"10.36627/2074-5095-2021-4-4-290-299","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-290-299","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128603564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2022-1-1-26-35
Владимир Константинович Наумов, А.С. Иванова
{"title":"Implementation of marketing concept of socially responsible consumption in food industry","authors":"Владимир Константинович Наумов, А.С. Иванова","doi":"10.36627/2074-5095-2022-1-1-26-35","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-26-35","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121739394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-1-1-4-16
Ольга Конникова, Оксана Юлдашева
{"title":"The phenomenon of natural digital information and its role in the process of conducting marketing research","authors":"Ольга Конникова, Оксана Юлдашева","doi":"10.36627/2074-5095-2021-1-1-4-16","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-1-1-4-16","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130931601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-4-4-264-281
Сергей Александрович Старов, Виталий Черенков, Игорь Валентинович Гладких, Сергей Кирюков, Екатерина Назаренко
{"title":"Research of how private label VkusVill has acquired sustainable brand features","authors":"Сергей Александрович Старов, Виталий Черенков, Игорь Валентинович Гладких, Сергей Кирюков, Екатерина Назаренко","doi":"10.36627/2074-5095-2021-4-4-264-281","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-264-281","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132396742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2021-4-4-248-257
Геннадий Азоев, Екатерина Сумарокова
{"title":"Short-term forecasting of demand for new digital products: the experience of SUM Marketing Institute","authors":"Геннадий Азоев, Екатерина Сумарокова","doi":"10.36627/2074-5095-2021-4-4-248-257","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-248-257","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128239737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-1-1-72-82
Ирина Христофорова, Татьяна Петушкова
{"title":"Use of marketing, advertising and design technologies in the advertising catalog design","authors":"Ирина Христофорова, Татьяна Петушкова","doi":"10.36627/2074-5095-2019-1-1-72-82","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-1-1-72-82","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129942785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.36627/2074-5095-2019-2-2-282-292
О.В. Ярош, Элла Митина
{"title":"Neuromarketing study of visual visibility of organic labelin","authors":"О.В. Ярош, Элла Митина","doi":"10.36627/2074-5095-2019-2-2-282-292","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-282-292","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132861779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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