B. Setyanta, D. Setyawan, Dian Citaningtyas Ari Kadi, Eni Andari, Nurwiyanta, Aswin Siddik Sarumaha
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引用次数: 0
Abstract
This research aims to identify the effect of trust in moderating the intention of online transactions using the GoMed application. The sampling technique was purposive sampling with 240 samples according to the sample adequacy requirements in the Structural Equation Model (SEM) test. The results of this study indicate that trust moderates the intention of online transactions using the Go-Med application. The intention to online transactions using the Go-Med application in the large trust group is not affected by risk perception, whereas in the low trust group. Service quality affects the intention of online transactions using the Go-Med application in high and low trust groups. Service quality affects the intention of online transactions using the Go-Med application in high and low trust groups. Chi-square values The effect of service quality in high and low trust groups is different because of the different chi-square test.
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