Transformation of Station and Function of Tourist Attraction in China Based on Supply Chain Management Theory

2010 International Conference on Management of e-Commerce and e-Government Pub Date : 2010-10-23 DOI:10.1109/ICMECG.2010.76

Lu Ke, Wei Li-ying

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引用次数: 1

Abstract

the purpose of this paper is to solve a controversial issue in Chinese tourism academia that which is optimum to be core node of tourism supply chain between tourist attraction and travel agency. Based on supply chain management theory and complied with the research paradigm “self-analysis—competition negation—practice test”, the study analyzed the optimum qualification and advantages of tourist attraction as core and the suboptimal reason of travel agency. We found that tourist attraction plays a role as core driving force to drive other tourism consumption on tourism supply chain, but travel agency has scope limitation of serving tourist (TABLE???) and capacity limitation of meeting more and more multifarious tourist demands. Besides, the study proposed a project that forming a new tourism e-commerce flat (TABLE ???) centering on tourist attraction to drive its station transformation to be core node, and its function after transformation should focus on leading tourist to make optimum travel decision avoiding destroying environment, making best use of all the resources on tourism supply chain, and protecting tourism environment.

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基于供应链管理理论的中国旅游景区站位与功能转型

本文的目的是解决国内旅游学界的一个争议问题，即旅游景区与旅行社之间最优的旅游供应链核心节点。本研究以供应链管理理论为基础，遵循“自我分析-竞争否定-实践检验”的研究范式，分析了以旅游吸引力为核心的最优资质和优势，以及旅行社的次优原因。研究发现，在旅游供应链上，旅游景点作为核心驱动力带动其他旅游消费，但旅行社服务游客的范围有限(TABLE??)，满足越来越多样化的游客需求的能力有限。并提出以旅游景点为中心，形成旅游电子商务新平台(TABLE ??)，推动其站点转型为核心节点，转型后的功能应集中在引导游客做出最优的旅游决策，避免破坏环境，充分利用旅游供应链上的所有资源，保护旅游环境。

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2010 International Conference on Management of e-Commerce and e-Government

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