{"title":"Steel Corp: Using Logistics Criteria to Segment Customers","authors":"Ila Manuj, M. Gerschberger, Patrick Freinberger","doi":"10.1108/CASE.CSCMP.2018.000021","DOIUrl":null,"url":null,"abstract":"Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be important to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.","PeriodicalId":294349,"journal":{"name":"Council of Supply Chain Management Professionals Cases","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Council of Supply Chain Management Professionals Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/CASE.CSCMP.2018.000021","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be important to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.
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