{"title":"Mechanism Research of Tacit Knowledge Share in Marketing Innovation of E-Business Enterprises","authors":"Li Xianjiang","doi":"10.1109/ICEE.2010.84","DOIUrl":null,"url":null,"abstract":"On the condition of global finance crisis, marketing innovation of E-Business enterprises is particularly important. The thesis extracts 6 factors from 15 factors of affecting tacit knowledge share in marketing innovation and builds a theoretical model of mechanism research of tacit knowledge share in marketing innovation of E-Business enterprises. 230 E-Business enterprises in China were studied as empirical samples to test the model. It turns out relation credit; sustain from leadership; communication intercommunion and reciprocal degree have distinct positive effect on tacit knowledge share, relation credit is most. Meanwhile, insecurity has distinct negative effect on tacit knowledge share, and pressure from task has no distinct positive effect on tacit knowledge share. The thesis brings forward management advice.","PeriodicalId":420284,"journal":{"name":"2010 International Conference on E-Business and E-Government","volume":"27 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 International Conference on E-Business and E-Government","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEE.2010.84","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
On the condition of global finance crisis, marketing innovation of E-Business enterprises is particularly important. The thesis extracts 6 factors from 15 factors of affecting tacit knowledge share in marketing innovation and builds a theoretical model of mechanism research of tacit knowledge share in marketing innovation of E-Business enterprises. 230 E-Business enterprises in China were studied as empirical samples to test the model. It turns out relation credit; sustain from leadership; communication intercommunion and reciprocal degree have distinct positive effect on tacit knowledge share, relation credit is most. Meanwhile, insecurity has distinct negative effect on tacit knowledge share, and pressure from task has no distinct positive effect on tacit knowledge share. The thesis brings forward management advice.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
