{"title":"Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective","authors":"Luming Wang, Adam Finn","doi":"10.1057/JT.2012.20","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":162686,"journal":{"name":"Journal of Targeting, Measurement and Analysis for Marketing","volume":"55 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"14","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Targeting, Measurement and Analysis for Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/JT.2012.20","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
