Analyzing the interplay between visual-verbal rhetorical strategies in multimodal documents

S. Ishizaki
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Abstract

This paper reports on the application of a theoretical framework rooted in the notion of representational composition for analyzing the interplay between visual and verbal rhetorical strategies in multimodal documents. The framework is illustrated through the rhetorical analysis of a small corpus of multimodal documents that address workforce development in the clean energy economy.
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多情态语篇中视觉-言语修辞策略的相互作用分析
本文介绍了基于表征构成概念的理论框架在多模态文献中视觉修辞策略和言语修辞策略相互作用分析中的应用。通过对解决清洁能源经济中劳动力发展问题的多模式文件的小语料库的修辞分析,说明了该框架。
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