Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087188
D. Sackey
This paper applies ecological concepts to content production in a literal rather than metaphorical fashion. Doing so suggests a new approach for researching writing within organizational environments — an approach focused on practices in relation to textual artifacts. This paper demonstrates this new approach, using Ecofoot, the web site of the Michigan State Office of Campus Sustainability, as an object of analysis. The analysis is not a traditional “rhetorical” or digital — visual analysis of the web site. Rather it proceeds from an empirical examination of the objects, actors, and technologies at play — in visible and invisible ways — in the ongoing production of a participatory content environment.
{"title":"Tracing ecologies of writing","authors":"D. Sackey","doi":"10.1109/IPCC.2011.6087188","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087188","url":null,"abstract":"This paper applies ecological concepts to content production in a literal rather than metaphorical fashion. Doing so suggests a new approach for researching writing within organizational environments — an approach focused on practices in relation to textual artifacts. This paper demonstrates this new approach, using Ecofoot, the web site of the Michigan State Office of Campus Sustainability, as an object of analysis. The analysis is not a traditional “rhetorical” or digital — visual analysis of the web site. Rather it proceeds from an empirical examination of the objects, actors, and technologies at play — in visible and invisible ways — in the ongoing production of a participatory content environment.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115659336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087238
A. Manning, N. Amare
Environmentally sustainable industry practices have an ethical dimension, a sense of "rightness" opposed to the "wrongness" of ecologically destructive practices. Still, we face a challenge in demonstrating to skeptical audiences the connection between environmental ethics and more familiar ethical values: honesty, due diligence, quality assurance, etc. However, we can show, using C.S. Peirce's epistemological model of ethics, that sustainability of practice, in one form or another is the driving principle of all ethical conduct, both in familiar rules such as "be honest" as well as in less conventional contexts such as whether paper, plastic, or reusable cloth is the best shopping bag choice. We will examine ethics policies of various professional-communication societies and translate these collectively into terms of sustainability, showing these codes to be direct analogues of environmental sustainability. Truth, as Peirce defined it, consists of claims that can be repeated indefinitely in the environment of available data. In other words, true claims are propositions sustainable over the long term.
{"title":"Sustainability as the core principle of ethical conduct","authors":"A. Manning, N. Amare","doi":"10.1109/IPCC.2011.6087238","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087238","url":null,"abstract":"Environmentally sustainable industry practices have an ethical dimension, a sense of \"rightness\" opposed to the \"wrongness\" of ecologically destructive practices. Still, we face a challenge in demonstrating to skeptical audiences the connection between environmental ethics and more familiar ethical values: honesty, due diligence, quality assurance, etc. However, we can show, using C.S. Peirce's epistemological model of ethics, that sustainability of practice, in one form or another is the driving principle of all ethical conduct, both in familiar rules such as \"be honest\" as well as in less conventional contexts such as whether paper, plastic, or reusable cloth is the best shopping bag choice. We will examine ethics policies of various professional-communication societies and translate these collectively into terms of sustainability, showing these codes to be direct analogues of environmental sustainability. Truth, as Peirce defined it, consists of claims that can be repeated indefinitely in the environment of available data. In other words, true claims are propositions sustainable over the long term.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126161933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087193
S. Ishizaki
This paper reports on the application of a theoretical framework rooted in the notion of representational composition for analyzing the interplay between visual and verbal rhetorical strategies in multimodal documents. The framework is illustrated through the rhetorical analysis of a small corpus of multimodal documents that address workforce development in the clean energy economy.
{"title":"Analyzing the interplay between visual-verbal rhetorical strategies in multimodal documents","authors":"S. Ishizaki","doi":"10.1109/IPCC.2011.6087193","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087193","url":null,"abstract":"This paper reports on the application of a theoretical framework rooted in the notion of representational composition for analyzing the interplay between visual and verbal rhetorical strategies in multimodal documents. The framework is illustrated through the rhetorical analysis of a small corpus of multimodal documents that address workforce development in the clean energy economy.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115453943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087208
S. Ishizaki
In this paper, I argue that the field of technical and professional communication lacks an adequate framework for integrating aesthetics into its pedagogy. I introduce Zangwill's model of aesthetics as a framework for developing the pedagogy of technical and professional communication. I report on the use of the framework in a document design project, and suggest a future direction for involving aesthetics in the pedagogy of technical and professional communication.
{"title":"A model of aesthetic experience","authors":"S. Ishizaki","doi":"10.1109/IPCC.2011.6087208","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087208","url":null,"abstract":"In this paper, I argue that the field of technical and professional communication lacks an adequate framework for integrating aesthetics into its pedagogy. I introduce Zangwill's model of aesthetics as a framework for developing the pedagogy of technical and professional communication. I report on the use of the framework in a document design project, and suggest a future direction for involving aesthetics in the pedagogy of technical and professional communication.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116400223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087230
J. Mackiewicz, Kristen M. Billy, Ashley Clayson, Grant D. Hiatt, P. Horn, Victoria S. Lisle, Jessica Sims
Professional programs within colleges of engineering and business recognize students' need to learn disciplinary discourses and the need to meet accreditation standards for students' ability to communicate effectively within the discourses of their field. This paper describes a writing-in-the-disciplines initiative created in a partnership between the College of Business and the Writing Studies Program at Auburn University. In this initiative — called the Business Writing Prototype (BWP) — writing consultants worked with one class on a substantial writing project, providing written feedback and one-on-one tutoring. End-of-semester student surveys and informal interviews indicate student, faculty, and consultant satisfaction.
{"title":"Cooperating for professional communication's sake: Design of a Business Writing Prototype","authors":"J. Mackiewicz, Kristen M. Billy, Ashley Clayson, Grant D. Hiatt, P. Horn, Victoria S. Lisle, Jessica Sims","doi":"10.1109/IPCC.2011.6087230","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087230","url":null,"abstract":"Professional programs within colleges of engineering and business recognize students' need to learn disciplinary discourses and the need to meet accreditation standards for students' ability to communicate effectively within the discourses of their field. This paper describes a writing-in-the-disciplines initiative created in a partnership between the College of Business and the Writing Studies Program at Auburn University. In this initiative — called the Business Writing Prototype (BWP) — writing consultants worked with one class on a substantial writing project, providing written feedback and one-on-one tutoring. End-of-semester student surveys and informal interviews indicate student, faculty, and consultant satisfaction.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122497854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087199
E. H. Pflugfelder
This essay explores the role of professional writers in one specific student engineering club, an electric vehicle project at Purdue University, and outlines the difficulties that arose in supporting the technical project. The scope of the engineering project is explained, as are the methods of project management that supported the student engineering group that performed much of the work — version control software and monthly reports. Distinctions are made between the material production work and the knowledge work that supported manufacturing and design. After reasons for the club's eventual closing are explored, suggestions are made as to how current and future documentation strategies can sustain the knowledge of the technical project in a sustainable, responsible manner. Finally, after reviewing the specific case, several suggestions for how professional writers can position themselves within student engineering clubs are given.
{"title":"Sustaining knowledge work in student engineering clubs","authors":"E. H. Pflugfelder","doi":"10.1109/IPCC.2011.6087199","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087199","url":null,"abstract":"This essay explores the role of professional writers in one specific student engineering club, an electric vehicle project at Purdue University, and outlines the difficulties that arose in supporting the technical project. The scope of the engineering project is explained, as are the methods of project management that supported the student engineering group that performed much of the work — version control software and monthly reports. Distinctions are made between the material production work and the knowledge work that supported manufacturing and design. After reasons for the club's eventual closing are explored, suggestions are made as to how current and future documentation strategies can sustain the knowledge of the technical project in a sustainable, responsible manner. Finally, after reviewing the specific case, several suggestions for how professional writers can position themselves within student engineering clubs are given.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117074339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087217
Terumi Miyazoe, T. Anderson
This study reports on the effects of visualizing blogs on student learning. The research was conducted in a blended-format undergraduate course on English in the workplace for engineering students. In online learning research, visualizing online posts, such as forum and blog entries, has been explored. However, although technical issues have often been emphasized in the literature, the impact of these visualizations on student online behavior and learning outcomes remain unexplored. Phase 1 research executed by the authors revealed that viewing the online performance of other members can function as a self-regulatory mechanism to facilitate the participation of class members. Phase 2 forms the core of this paper. It measured the objective learning outcomes of students under the performance monitoring condition facilitated by a blog visualization tool. In addition, mobile access to blog writing was tested with the aim of increasing access to writing opportunity. Pre- and post-tests in English writing were administered, which revealed a positive change in writing proficiency for two-thirds of the students. This research revealed only the weak utility of mobile access. The study concluded that visualized self and class monitoring could produce higher learning outcomes in the targeted skill when accompanied by a clear and appropriately challenging goal for online participation.
{"title":"Viewing and participating: Blog visualization and its learning outcomes in blended learning","authors":"Terumi Miyazoe, T. Anderson","doi":"10.1109/IPCC.2011.6087217","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087217","url":null,"abstract":"This study reports on the effects of visualizing blogs on student learning. The research was conducted in a blended-format undergraduate course on English in the workplace for engineering students. In online learning research, visualizing online posts, such as forum and blog entries, has been explored. However, although technical issues have often been emphasized in the literature, the impact of these visualizations on student online behavior and learning outcomes remain unexplored. Phase 1 research executed by the authors revealed that viewing the online performance of other members can function as a self-regulatory mechanism to facilitate the participation of class members. Phase 2 forms the core of this paper. It measured the objective learning outcomes of students under the performance monitoring condition facilitated by a blog visualization tool. In addition, mobile access to blog writing was tested with the aim of increasing access to writing opportunity. Pre- and post-tests in English writing were administered, which revealed a positive change in writing proficiency for two-thirds of the students. This research revealed only the weak utility of mobile access. The study concluded that visualized self and class monitoring could produce higher learning outcomes in the targeted skill when accompanied by a clear and appropriately challenging goal for online participation.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117246899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087206
J. Strother, Z. Fazal
Because of the tremendous increase in the amount of information about sustainability and environmental issues in general, there is risk of information overload. This specialized kind of information overload, green fatigue, could harm efforts to communicate about sustainability issues. The public is also somewhat cynical about much of the green marketing that is pervasive. A survey of 213 students was conducted at Florida Institute of Technology to analyze their perceptions of the amount of information about green issues and the potential impact on conservation behaviors. While most students felt that there is currently not too much conservation information, they acknowledged that people are often frustrated when they feel overloaded with information. Organizations must be diligent about incorporating sustainability messages throughout their structure and be transparent about their environmental efforts.
由于关于可持续性和一般环境问题的信息量急剧增加，因此存在信息过载的风险。这种特殊的信息超载，绿色疲劳，可能会损害关于可持续发展问题的沟通努力。公众也对普遍存在的绿色营销持怀疑态度。佛罗里达理工学院(Florida Institute of Technology)对213名学生进行了一项调查，分析他们对绿色问题信息数量的看法，以及对保护行为的潜在影响。虽然大多数学生认为目前没有太多的保护信息，但他们承认，当人们感到信息过载时，他们经常感到沮丧。组织必须勤勉地将可持续发展信息纳入其整个结构，并对其环境努力保持透明。
{"title":"Can green fatigue hamper sustainability communication efforts?","authors":"J. Strother, Z. Fazal","doi":"10.1109/IPCC.2011.6087206","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087206","url":null,"abstract":"Because of the tremendous increase in the amount of information about sustainability and environmental issues in general, there is risk of information overload. This specialized kind of information overload, green fatigue, could harm efforts to communicate about sustainability issues. The public is also somewhat cynical about much of the green marketing that is pervasive. A survey of 213 students was conducted at Florida Institute of Technology to analyze their perceptions of the amount of information about green issues and the potential impact on conservation behaviors. While most students felt that there is currently not too much conservation information, they acknowledged that people are often frustrated when they feel overloaded with information. Organizations must be diligent about incorporating sustainability messages throughout their structure and be transparent about their environmental efforts.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128327227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087204
Shannon Redman
American consumers are ahead of the sustainable-behavior curve in regards to product advertising. They are reducing and reusing at historic rates as is evident in the Municipal Solid Waste trends over the last decade. This change in consumer behavior is due to the changes in household economics invoked by the Great Recession and indicates that not only have consumers switched to cheaper brands as confirmed by market research, it also confirms that consumption overall has declined. It is very likely that these changes in consumer behavior will be long term as was evident in Japan in the decade following the Asian Financial Crisis. In opposition to the more sustainable consumer behavior, many green and non-green products continue to be advertised for their convenience attributes, which typically indicate they are single-use, disposable products. This paper will postulate why it may be timely and relevant to frame product advertising with a sustainability discourse based on present day society and on the philosophy of the Three R's hierarchy (reduce, reuse, and recycle). This framing would replace the current discourse that tends to choose to either reduce, reuse, or recycle and places the future environment at the center instead of the conversation. The goal of the reframing is to counter unethical product advertising and strengthen the new consumer behaviors brought about by the financial crises for the long-term benefits of society and the environment.
{"title":"Sustainably framing product advertising","authors":"Shannon Redman","doi":"10.1109/IPCC.2011.6087204","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087204","url":null,"abstract":"American consumers are ahead of the sustainable-behavior curve in regards to product advertising. They are reducing and reusing at historic rates as is evident in the Municipal Solid Waste trends over the last decade. This change in consumer behavior is due to the changes in household economics invoked by the Great Recession and indicates that not only have consumers switched to cheaper brands as confirmed by market research, it also confirms that consumption overall has declined. It is very likely that these changes in consumer behavior will be long term as was evident in Japan in the decade following the Asian Financial Crisis. In opposition to the more sustainable consumer behavior, many green and non-green products continue to be advertised for their convenience attributes, which typically indicate they are single-use, disposable products. This paper will postulate why it may be timely and relevant to frame product advertising with a sustainability discourse based on present day society and on the philosophy of the Three R's hierarchy (reduce, reuse, and recycle). This framing would replace the current discourse that tends to choose to either reduce, reuse, or recycle and places the future environment at the center instead of the conversation. The goal of the reframing is to counter unethical product advertising and strengthen the new consumer behaviors brought about by the financial crises for the long-term benefits of society and the environment.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126562832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-11-28DOI: 10.1109/IPCC.2011.6087237
M. Barchilon
Technical communicators need to understand the definition of sustainability for sustainability communication. According to the Brundtland Commission's 1987 report, Our Common Future, if something is sustainable than it considers economics, environment and social equity for sustainable solutions are at the intersection of these three variables. However, according to Michael M. Crow, President of Arizona State University, complications arise because as a society we have immature economic and political tools and there is a need to consider the common good as well as the future. As a profession, technical communication has an important role to play here since its value can be found in helping us to attain innovative and practical solutions for a sound future and be able to communicate them. This paper argues that technical communication is ideal for deriving and communicating sound solutions because of our background in problem solving, logical and creative thinking, technical and business communication, intercultural communication, heuristics, decision-making, cognitive psychology, audience analysis, human factors and usability that enables us to derive a sustainable solution that can be implemented. Therefore, sustainability communication courses should be a track in technical communication programs so students are equipped with the ability to offer practical, realistic and innovative solutions that are understood.
{"title":"Sustainability communication tracks in technical communication: Our value in deriving sound, sustainable solutions","authors":"M. Barchilon","doi":"10.1109/IPCC.2011.6087237","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087237","url":null,"abstract":"Technical communicators need to understand the definition of sustainability for sustainability communication. According to the Brundtland Commission's 1987 report, Our Common Future, if something is sustainable than it considers economics, environment and social equity for sustainable solutions are at the intersection of these three variables. However, according to Michael M. Crow, President of Arizona State University, complications arise because as a society we have immature economic and political tools and there is a need to consider the common good as well as the future. As a profession, technical communication has an important role to play here since its value can be found in helping us to attain innovative and practical solutions for a sound future and be able to communicate them. This paper argues that technical communication is ideal for deriving and communicating sound solutions because of our background in problem solving, logical and creative thinking, technical and business communication, intercultural communication, heuristics, decision-making, cognitive psychology, audience analysis, human factors and usability that enables us to derive a sustainable solution that can be implemented. Therefore, sustainability communication courses should be a track in technical communication programs so students are equipped with the ability to offer practical, realistic and innovative solutions that are understood.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133388329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：