Research on the Training Model Innovation of Compound Talents in Marketing from the Perspective of Digital Economy

Abstract

Marketing is a highly practical subject. How to carry out teaching reform under the new situation, reshape the training program, and cultivate more compound marketing talents is very important to improve the core competitive advantage of enterprises. Based on the analysis of the current situation and problems in the cultivation of compound marketing talents in universities in China, this paper proposes to reposition the compound talent training goal, reconstruct the curriculum system for compound talent training, innovate the teaching model, strengthen school-enterprise cooperation and cultivate and strengthen the construction of "dual-teacher" faculty team and other countermeasures, in order to provide a theoretical reference for the training model innovation of composite marketing talents in Chinese universities.