{"title":"How to Improve Organizational Performance Using Big Data in the Hotels","authors":"Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka","doi":"10.4018/978-1-7998-7642-7.ch002","DOIUrl":null,"url":null,"abstract":"Big data is a collection of huge amounts of data for extracting information from data. This helps the firms know the hidden knowledge in the data. This research aims to study the adoption of big data in the hotels of India, and it is helping in improving performance. For this study, a technological-organizational-environmental (TOE) framework is used. The factors are identified from the literature review. A questionnaire is prepared for survey-based research in the hotel industry. Exploratory factor analysis and structural equation modeling are used for analysis. Three models are developed for the study. The entire proposed hypothesis for the study was accepted.","PeriodicalId":281154,"journal":{"name":"Integrating Blockchain Technology Into the Circular Economy","volume":"201 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Integrating Blockchain Technology Into the Circular Economy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-7998-7642-7.ch002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
Big data is a collection of huge amounts of data for extracting information from data. This helps the firms know the hidden knowledge in the data. This research aims to study the adoption of big data in the hotels of India, and it is helping in improving performance. For this study, a technological-organizational-environmental (TOE) framework is used. The factors are identified from the literature review. A questionnaire is prepared for survey-based research in the hotel industry. Exploratory factor analysis and structural equation modeling are used for analysis. Three models are developed for the study. The entire proposed hypothesis for the study was accepted.
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