Russian — US public diplomacy: Comparative aspects and dialogue prospects

Abstract

on neutral activities — cultural diplomacy, twin city initiatives, and sub-state diplomacy. Still, the agenda could be extended, but political will from both sides is needed. The target audience for Russian public diplomacy is the “Greater Eurasia,” the United States is a less significant, albeit “problematic” area. For US public diplomacy, Russia is viewed not in the context of “engagement” strategy, but from the standpoint of countering propaganda. At the same time, the strategic dialogue of the two largest nuclear powers is conducted through analytical centers and the expert community. The target audience of Russian — US public diplomacy — undergraduates, graduate students, lecturers, journalists — are involved in the bilateral programs, but not on a systematic basis. To reveal the problems of the bilateral public diplomacy, and ways to solve them, the author addresses several top experts in the field and reveals their recommendations in the article.