Seli Marselina, Sulistiono Sulistiono, Charles Parnauli Saragi
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引用次数: 1
Abstract
The Purpose of this study was to determine (1) the effect of consumer perceptions on their decision on Purchasing at Rancamaya Golf and Country Club, (2) the effect of Consumer Preferences on their decision on Purchasing at Rancamaya Golf and Country Club, (3) the effect of perception and consumer preferences on Purchasing Decisions at Rancamaya Golf and Country Club. The sample consisted of 85 people who were selected using the Slovin technique, taken from the member of Rancamaya Golf and Country Club. All calculations were carried out by using the SPSS 25. The discriminant analysis results show that (1) the consumer perceptions variable has an effect on decision Purchasing at Rancamaya Golf and Country Club. It means the test results support the H1 research hypothesis, the hypothesis H1 is accepted, (2) the Consumer Preferences has an effect on decision Purchasing at Rancamaya Golf and Country Club, the hypothesis H1 is accepted, (3) The results of the F-test study show the calculated of F value or the prob value (0.000)
本研究的目的是确定(1)消费者知觉对其在兰卡马亚高尔夫乡村俱乐部购买决策的影响;(2)消费者偏好对其在兰卡马亚高尔夫乡村俱乐部购买决策的影响;(3)知觉和消费者偏好对兰卡马亚高尔夫乡村俱乐部购买决策的影响。样本由85人组成，他们是用斯洛文技术从兰卡马亚高尔夫乡村俱乐部的成员中挑选出来的。所有计算均使用SPSS 25进行。判别分析结果表明:(1)消费者感知变量对兰卡玛亚高尔夫乡村俱乐部的决策购买有影响。即检验结果支持H1研究假设，假设H1被接受，(2)消费者偏好对Rancamaya Golf and Country Club的决策购买有影响，假设H1被接受，(3)F检验研究结果显示计算出的F值或probb值(0.000)
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