Pub Date : 2022-07-30DOI: 10.37641/jipkes.v3i2.1466
Charles Parnauli Saragi, Fransisca Givanya Pamela, Tiara Ayu Utami
The current development of tourism has entered a time when everyone needs tourism to increase creativity, eliminate boredom while working, finding calm, finding local products while traveling, doing business in the scope of tourism, studying the history and culture and language of cultural tribes in Indonesia and foreign countries. Indonesia is a country in the Southeast Asian region, has quite a lot of natural tourism potential and is an attraction for visitors from foreign countries. Bogor Botanical Garden is one of the natural attractions located in the city of Bogor with various types of rare & quite old plants when remembering the age at the first preservation in the Bogor Botanical Gardens. However, the management of the Bogor Botanical Gardens, which is currently under the Indonesian National Research & Innovation Agency (BRIN), is still minimal tourism facilities provided for visitors. This is the background of this research to analyze the relationship between facilities and infrastructure and visitor satisfaction in the Bogor City Botanical Gardens. The research method uses a quantitative approach with a simple linear regression analysis tool. The sampling technique used is nonprobability sampling with purposive sampling technique by taking as many as 100 respondents. The results showed that the variable facilities and infrastructure affect visitor satisfaction, which illustrates that suggestions and infrastructure have a role in visitor satisfaction so that if the manager improves facilities and infrastructure, the satisfaction of visiting will increase. Based on the results of the determination coefficient test, the results of the facility on visitor satisfaction were 72.3% and the remaining 27.7% was influenced by other factors that were not examined in this study. Keyword: Facilities and Infrastructure, Customer Satisfaction, Nature Tourism, Tourism
{"title":"Relationship Between Facilities And Infrastructure On Visitor Satisfaction In Bogor Botanical Gardens","authors":"Charles Parnauli Saragi, Fransisca Givanya Pamela, Tiara Ayu Utami","doi":"10.37641/jipkes.v3i2.1466","DOIUrl":"https://doi.org/10.37641/jipkes.v3i2.1466","url":null,"abstract":"The current development of tourism has entered a time when everyone needs tourism to increase creativity, eliminate boredom while working, finding calm, finding local products while traveling, doing business in the scope of tourism, studying the history and culture and language of cultural tribes in Indonesia and foreign countries. Indonesia is a country in the Southeast Asian region, has quite a lot of natural tourism potential and is an attraction for visitors from foreign countries. Bogor Botanical Garden is one of the natural attractions located in the city of Bogor with various types of rare & quite old plants when remembering the age at the first preservation in the Bogor Botanical Gardens. However, the management of the Bogor Botanical Gardens, which is currently under the Indonesian National Research & Innovation Agency (BRIN), is still minimal tourism facilities provided for visitors. This is the background of this research to analyze the relationship between facilities and infrastructure and visitor satisfaction in the Bogor City Botanical Gardens. The research method uses a quantitative approach with a simple linear regression analysis tool. The sampling technique used is nonprobability sampling with purposive sampling technique by taking as many as 100 respondents. The results showed that the variable facilities and infrastructure affect visitor satisfaction, which illustrates that suggestions and infrastructure have a role in visitor satisfaction so that if the manager improves facilities and infrastructure, the satisfaction of visiting will increase. Based on the results of the determination coefficient test, the results of the facility on visitor satisfaction were 72.3% and the remaining 27.7% was influenced by other factors that were not examined in this study. \u0000 \u0000Keyword: Facilities and Infrastructure, Customer Satisfaction, Nature Tourism, Tourism","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127987199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.37641/jipkes.v3i2.1370
Seli Marselina, Sulistiono Sulistiono, Charles Parnauli Saragi
The Purpose of this study was to determine (1) the effect of consumer perceptions on their decision on Purchasing at Rancamaya Golf and Country Club, (2) the effect of Consumer Preferences on their decision on Purchasing at Rancamaya Golf and Country Club, (3) the effect of perception and consumer preferences on Purchasing Decisions at Rancamaya Golf and Country Club. The sample consisted of 85 people who were selected using the Slovin technique, taken from the member of Rancamaya Golf and Country Club. All calculations were carried out by using the SPSS 25. The discriminant analysis results show that (1) the consumer perceptions variable has an effect on decision Purchasing at Rancamaya Golf and Country Club. It means the test results support the H1 research hypothesis, the hypothesis H1 is accepted, (2) the Consumer Preferences has an effect on decision Purchasing at Rancamaya Golf and Country Club, the hypothesis H1 is accepted, (3) The results of the F-test study show the calculated of F value or the prob value (0.000)
本研究的目的是确定(1)消费者知觉对其在兰卡马亚高尔夫乡村俱乐部购买决策的影响;(2)消费者偏好对其在兰卡马亚高尔夫乡村俱乐部购买决策的影响;(3)知觉和消费者偏好对兰卡马亚高尔夫乡村俱乐部购买决策的影响。样本由85人组成，他们是用斯洛文技术从兰卡马亚高尔夫乡村俱乐部的成员中挑选出来的。所有计算均使用SPSS 25进行。判别分析结果表明:(1)消费者感知变量对兰卡玛亚高尔夫乡村俱乐部的决策购买有影响。即检验结果支持H1研究假设，假设H1被接受，(2)消费者偏好对Rancamaya Golf and Country Club的决策购买有影响，假设H1被接受，(3)F检验研究结果显示计算出的F值或probb值(0.000)
{"title":"Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Pada Rancamaya Golf And Country Club","authors":"Seli Marselina, Sulistiono Sulistiono, Charles Parnauli Saragi","doi":"10.37641/jipkes.v3i2.1370","DOIUrl":"https://doi.org/10.37641/jipkes.v3i2.1370","url":null,"abstract":"The Purpose of this study was to determine (1) the effect of consumer perceptions on their decision on Purchasing at Rancamaya Golf and Country Club, (2) the effect of Consumer Preferences on their decision on Purchasing at Rancamaya Golf and Country Club, (3) the effect of perception and consumer preferences on Purchasing Decisions at Rancamaya Golf and Country Club. The sample consisted of 85 people who were selected using the Slovin technique, taken from the member of Rancamaya Golf and Country Club. All calculations were carried out by using the SPSS 25. The discriminant analysis results show that (1) the consumer perceptions variable has an effect on decision Purchasing at Rancamaya Golf and Country Club. It means the test results support the H1 research hypothesis, the hypothesis H1 is accepted, (2) the Consumer Preferences has an effect on decision Purchasing at Rancamaya Golf and Country Club, the hypothesis H1 is accepted, (3) The results of the F-test study show the calculated of F value or the prob value (0.000) <alpha 5%, then the H0 is rejected, it means that the consumer perceptions (X1) and Consumer Preferences (X2) have an effect on the decision Purchasing at Rancamaya Golf and Country Club (Y). The test results support the research hypothesis H1: β1, β2 ≠ 0 (there is a relationship between X and Y), it means that the Consumer Perceptions and Consumer Preferences variables have a simultaneously effect on Purchasing Decisions. \u0000 \u0000Keywords: Perception, consumer preferences, purchasing decisions","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115789355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.37641/jipkes.v3i2.1371
Bagaswara Dei Gratia Lase, Sujana Sujana, Ade Yusdira
By this time, the productive age was already overrun by millennials and gen z. Almost every day they do activities so tend to be monotonous and saturated. People always need free time to refresh their brains and themselves from the denseness of daily activities in order to get a new spirit to carry out their activities in the future. Making paratourism is the choice of millennials and gen z today. By doing a paratourism visit, they can refresh their brains and themselves by enjoying tourist facilities and natural scenery in every tourist attraction in Indonesia, especially in Bogor City. Therefore, bogor city tourism service providers must be better at paying attention to the quality of service conditions at tourist attractions in bogor city, in order to be able to create a relationship between tourists and service providers. Good quality of service will give a good impact or feedback that is influencing tourists to make a re-visit in the future. Based on the identification of the above problems, the purpose of this study is to measure Service Quality and impact on Re-Visits based on variables in the ServQual model such as Service Tangible, Service Reliability, Service Responsiveness, Service Assurance, and Service Empathy. The analysis used in this study is SEM (Structural Equation Modelling), in bogor city tourist attractions. Then, the data is obtained through the results of research questionnaires and will be calculated using data processing applications, namely IBM SPSS and LISREL. The results of this study show that The Quality of Service has a significant impact on Re-Visits. With the results of the analysis (1) Service Tangible has a significant and impact on Re-visits with a T-value of 6,29 > a Critical T-value of 1,95, the H0 is rejected which means the Service Tangible has a positive and significant impact on The Re-Visit. (2) The Reliability of the Service shall have a significant and impact on the Re-Visit with a T-value of 5,12 > a Critical T-value of 1,95, the H0 is rejected which means that the Reliability of the Service has a positive and significant impact on the Re-Visit. (3) Service Responsiveness shall have a significant and impact on the Re-Visit with a T-value of 6,73 > a Critical T-value of 1,95, the H0 is rejected which means that the Service Responsiveness has a positive and significant impact on the Re-Visit. (4) Service Assurance has a significant and impact on Re-visit with a T-value of 3,08 > Critical T-value of 1,95, then H0 is rejected which means the Service Assurance has a positive and significant impact on The Re-Visit. (5) Service Empathy has a significant and impact on Re-Visits with a T-value of 9,56 > a Critical T-value of 1,95, the H0 is rejected which means the Service Empathy has a positive and significant impact on Re-Visits. Based on the results of the above analysis, it can be conjured that the Quality of Service has a positive impact and significantly on the Re-visit. The recommendations that can
{"title":"Mengukur Kualitas Layanan Tempat Wisata, Dan Dampaknya Terhadap Kunjungan Ulang","authors":"Bagaswara Dei Gratia Lase, Sujana Sujana, Ade Yusdira","doi":"10.37641/jipkes.v3i2.1371","DOIUrl":"https://doi.org/10.37641/jipkes.v3i2.1371","url":null,"abstract":"By this time, the productive age was already overrun by millennials and gen z. Almost every day they do activities so tend to be monotonous and saturated. People always need free time to refresh their brains and themselves from the denseness of daily activities in order to get a new spirit to carry out their activities in the future. Making paratourism is the choice of millennials and gen z today. By doing a paratourism visit, they can refresh their brains and themselves by enjoying tourist facilities and natural scenery in every tourist attraction in Indonesia, especially in Bogor City. Therefore, bogor city tourism service providers must be better at paying attention to the quality of service conditions at tourist attractions in bogor city, in order to be able to create a relationship between tourists and service providers. Good quality of service will give a good impact or feedback that is influencing tourists to make a re-visit in the future. \u0000Based on the identification of the above problems, the purpose of this study is to measure Service Quality and impact on Re-Visits based on variables in the ServQual model such as Service Tangible, Service Reliability, Service Responsiveness, Service Assurance, and Service Empathy. \u0000The analysis used in this study is SEM (Structural Equation Modelling), in bogor city tourist attractions. Then, the data is obtained through the results of research questionnaires and will be calculated using data processing applications, namely IBM SPSS and LISREL. \u0000The results of this study show that The Quality of Service has a significant impact on Re-Visits. With the results of the analysis (1) Service Tangible has a significant and impact on Re-visits with a T-value of 6,29 > a Critical T-value of 1,95, the H0 is rejected which means the Service Tangible has a positive and significant impact on The Re-Visit. (2) The Reliability of the Service shall have a significant and impact on the Re-Visit with a T-value of 5,12 > a Critical T-value of 1,95, the H0 is rejected which means that the Reliability of the Service has a positive and significant impact on the Re-Visit. (3) Service Responsiveness shall have a significant and impact on the Re-Visit with a T-value of 6,73 > a Critical T-value of 1,95, the H0 is rejected which means that the Service Responsiveness has a positive and significant impact on the Re-Visit. (4) Service Assurance has a significant and impact on Re-visit with a T-value of 3,08 > Critical T-value of 1,95, then H0 is rejected which means the Service Assurance has a positive and significant impact on The Re-Visit. (5) Service Empathy has a significant and impact on Re-Visits with a T-value of 9,56 > a Critical T-value of 1,95, the H0 is rejected which means the Service Empathy has a positive and significant impact on Re-Visits. \u0000Based on the results of the above analysis, it can be conjured that the Quality of Service has a positive impact and significantly on the Re-visit. The recommendations that can ","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114150905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-07DOI: 10.37641/jipkes.v3i2.1445
A. M. Marpaung, Cecilia V. Srihadi, Bintang Sahala Marpaung
Pandemi Covid-19 yang berlangsung hampir delapan belas bulan, membuat sektor bisnis nyaris lumpuh dan berpotensi mempengaruhi tenaga kerjanya. Tujuan dari penelitian ini adalah untuk melihat kecenderungan tersebut khususnya pada sektor usaha yang mendukung sektor pariwisata. Penelitian ini dilakukan dengan menggunakan metode kualitatif dimana data unit usaha diambil secara random sampling. Hasil penelitian menunjukkan bahwa pandemi COVID-19 justru berdampak positif terhadap kegiatan usaha restoran take away berupa peningkatan permintaan yang mengakibatkan peningkatan penyerapan tenaga kerja tidak tetap dalam rangka pemenuhan pesanan. Kata kunci : covid 19, pandemi, dunia usaha, pariwisata, angkatan kerja
{"title":"Dampak Pandemi Covid 19 Terhadap Kegiatan Usaha Sektor Pariwisata dan Angkatan Kerja di kota Bogor","authors":"A. M. Marpaung, Cecilia V. Srihadi, Bintang Sahala Marpaung","doi":"10.37641/jipkes.v3i2.1445","DOIUrl":"https://doi.org/10.37641/jipkes.v3i2.1445","url":null,"abstract":"Pandemi Covid-19 yang berlangsung hampir delapan belas bulan, membuat sektor bisnis nyaris lumpuh dan berpotensi mempengaruhi tenaga kerjanya. Tujuan dari penelitian ini adalah untuk melihat kecenderungan tersebut khususnya pada sektor usaha yang mendukung sektor pariwisata. Penelitian ini dilakukan dengan menggunakan metode kualitatif dimana data unit usaha diambil secara random sampling. \u0000Hasil penelitian menunjukkan bahwa pandemi COVID-19 justru berdampak positif terhadap kegiatan usaha restoran take away berupa peningkatan permintaan yang mengakibatkan peningkatan penyerapan tenaga kerja tidak tetap dalam rangka pemenuhan pesanan. \u0000Kata kunci : covid 19, pandemi, dunia usaha, pariwisata, angkatan kerja","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116855065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-04DOI: 10.37641/jipkes.v3i1.1369
Astia Aurelia Mustafa, Sujana Sujana
This study aims to determine whether Food Image, Food Satisfaction, and Culinary Quality have partial and simultaneous effect on Behavioral Intentions. The population in this study are consumers who have visited the Culinary Tourism center of Bogor City with a total sample of 200 people. The sampling method used is a non-random sampling method. The data analysis method used is multiple linear regression analysis to determine the effect of Food Image, Food Satisfaction, and Culinary Quality on Behavioral Intentions. Data testing was carried out using IBM SPSS Statistics 24 Software. The results of this study are the results of the respondent's answer index table 4.6 Respondents' opinions of food image indicators with an average variable value of 3.84 which means high, table 4.7 respondents' opinions of food satisfaction indicators with an average variable value of 3.82 which means high Table 4.8 Opinions of respondents on the Culinary Quality indicator with an average variable value of 3.56 which means high, and table 4.9 Respondents opinion on behavioral intention indicators with the average variable value of 3.52 which means high. This shows that the Food Image, Food Satisfaction, and Culinary Quality and Behavioral Intentions are good, the company must maintain this situation and further improve, especially the food image so that the company gets more profit or more profits than the company has received before. In this study, it is known that the variables of Food Image, Food Satisfaction, and Culinary Quality have an effect of 55% on Behavioral Intentions and the remaining 45% is influenced by other aspects, so it is recommended for further researchers to explore other aspects that have not been discussed in this study. In addition, further researchers are also advised to increase the number of populations and samples so that the research results obtained can be even better. Keywords: Food Image, Food Satisfaction, Culinary Quality, and Behavioral Intentions
{"title":"Investigasi Hubungan Struktural Antara Cita Makanan, Kepuasan Makanan, Dan Kualitas Kuliner Terhadap Niat Berperilaku","authors":"Astia Aurelia Mustafa, Sujana Sujana","doi":"10.37641/jipkes.v3i1.1369","DOIUrl":"https://doi.org/10.37641/jipkes.v3i1.1369","url":null,"abstract":"This study aims to determine whether Food Image, Food Satisfaction, and Culinary Quality have partial and simultaneous effect on Behavioral Intentions. The population in this study are consumers who have visited the Culinary Tourism center of Bogor City with a total sample of 200 people. The sampling method used is a non-random sampling method. The data analysis method used is multiple linear regression analysis to determine the effect of Food Image, Food Satisfaction, and Culinary Quality on Behavioral Intentions. Data testing was carried out using IBM SPSS Statistics 24 Software. \u0000The results of this study are the results of the respondent's answer index table 4.6 Respondents' opinions of food image indicators with an average variable value of 3.84 which means high, table 4.7 respondents' opinions of food satisfaction indicators with an average variable value of 3.82 which means high Table 4.8 Opinions of respondents on the Culinary Quality indicator with an average variable value of 3.56 which means high, and table 4.9 Respondents opinion on behavioral intention indicators with the average variable value of 3.52 which means high. This shows that the Food Image, Food Satisfaction, and Culinary Quality and Behavioral Intentions are good, the company must maintain this situation and further improve, especially the food image so that the company gets more profit or more profits than the company has received before. In this study, it is known that the variables of Food Image, Food Satisfaction, and Culinary Quality have an effect of 55% on Behavioral Intentions and the remaining 45% is influenced by other aspects, so it is recommended for further researchers to explore other aspects that have not been discussed in this study. In addition, further researchers are also advised to increase the number of populations and samples so that the research results obtained can be even better. \u0000 \u0000Keywords: Food Image, Food Satisfaction, Culinary Quality, and Behavioral Intentions","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132319451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-03DOI: 10.37641/jipkes.v3i1.912
Bagas Dwi Ananta, Sulistiono Sulistiono
The purpose of this study was to analyze the EFFECT OF SALES PROMOTION, INSTAGRAM SOCIAL MEDIA, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS (Case Study on Kopi Kawan Baru in Bogor City)". Sales Promotion, Instagram Social Media and Brand Image have an important role in making Purchase Decisions. The purposes of this study are (1) to determine the effect of sales promotion on purchasing decisions, (2) to determine social media Instagram on purchasing decisions. (3) To determine the brand image on purchasing decisions. (4). To determine the effect of sales promotion, Instagram social media and brand image together, the number of respondents in this study were 160 respondents who were taken from those who knew and had bought new friends coffee in Bogor City. The research data was processed using SPSS version 26 . The results of this study are as follows: (1) Sales Promotion partially affects purchasing decisions with a t-count value greater than t-table (5.797 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H1 is accepted. (2) Instagram social media partially influences purchasing decisions with a t-count value greater than t-table (1.753 > 1.65) and a significant value of 0.082 < 0.05; H0 is rejected H2 is accepted. (3) Brand Image partially influences purchasing decisions with a t-count value greater than t-table (5.096 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Sales Promotion, Instagram Social Media, and Brand Image simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table ( 94.022 > 2.65 ) and with a significance value of 0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Sales Promotion, Instagram Social Media, and Brand Image) are able to explain the variation in the dependent variable (Purchase Decision) of 64.4%, while 35.6% of Purchase Decision is influenced by other independent variables.Keywords: Sales Promotion, Instagram Social Media, Brand Image, And Purchase Decision
{"title":"Pengaruh Promosi Penjualan, Sosial Media Instagram Dan Citra Merek Terhadap Keputusan Pembelian Konsumen","authors":"Bagas Dwi Ananta, Sulistiono Sulistiono","doi":"10.37641/jipkes.v3i1.912","DOIUrl":"https://doi.org/10.37641/jipkes.v3i1.912","url":null,"abstract":"The purpose of this study was to analyze the EFFECT OF SALES PROMOTION, INSTAGRAM SOCIAL MEDIA, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS (Case Study on Kopi Kawan Baru in Bogor City)\". Sales Promotion, Instagram Social Media and Brand Image have an important role in making Purchase Decisions. The purposes of this study are (1) to determine the effect of sales promotion on purchasing decisions, (2) to determine social media Instagram on purchasing decisions. (3) To determine the brand image on purchasing decisions. (4). To determine the effect of sales promotion, Instagram social media and brand image together, the number of respondents in this study were 160 respondents who were taken from those who knew and had bought new friends coffee in Bogor City. The research data was processed using SPSS version 26 . The results of this study are as follows: (1) Sales Promotion partially affects purchasing decisions with a t-count value greater than t-table (5.797 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H1 is accepted. (2) Instagram social media partially influences purchasing decisions with a t-count value greater than t-table (1.753 > 1.65) and a significant value of 0.082 < 0.05; H0 is rejected H2 is accepted. (3) Brand Image partially influences purchasing decisions with a t-count value greater than t-table (5.096 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Sales Promotion, Instagram Social Media, and Brand Image simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table ( 94.022 > 2.65 ) and with a significance value of 0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Sales Promotion, Instagram Social Media, and Brand Image) are able to explain the variation in the dependent variable (Purchase Decision) of 64.4%, while 35.6% of Purchase Decision is influenced by other independent variables.Keywords: Sales Promotion, Instagram Social Media, Brand Image, And Purchase Decision","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132147387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-20DOI: 10.37641/JIPKES.V2I2.783
M. Iqbal, Sujana Sujana
Perkembangan dunia usaha ini telah diwarnai dengan berbagai persaingan di segala bidang. Pariwisata menjadi salah satu usaha yang sangat berkembang pesat di saat ini, dimana pariwisata telah tumbuh menjadi sebuah industri yang sangat menguntungkan dan memiliki prospek yang sangat baik seakan-akan telah menjadi kebutuhan pokok manusiawi. JungleLand merupakan tempat rekreasi, hiburan, dan edutainment yang sangat tepat bagi keluarga dan bisa dinikmati oleh segala usia. Jungleland Adventure Theme Park didesain di kawasan pegunungan yang sejuk dengan udara yang bersih dan sehat, sehingga suasananya sangat nyaman untuk berwisata.Dengan semua wahana yang baru, spektakuler, dan Science Centre terbesar di Indonesia. Tujuan dari penelitian ini adalah (1) Untuk mengetahui dan menganalisis pengaruh Experiential Marketing dan Fasilitas secara bersama-sama terhadap Minat Kunjungan Ulang (2) Untuk mengetahui dan menganalisis pengaruh Experiential Marketing terhadap Minat Kunjungan Ulang, (3) Untuk mengetahui dan menganalisis pengaruh Fasilitas terhadap Minat Kunjungan Ulang. Jumlah responden dalam penelitian ini berjumlah 100 responden yang diambil dari Masyarakat Kota Bogor. Data penelitian diolah menggunakan SPSS. Hasil dari penelitian ini adalah sebagai berikut: (1) Experiential Marketing dan Fasilitas berpengaruh positif dan signifikan terhadap Minat Kunjungan Ulang pada Jungleland Advanture Theme Park dengan nilai F hitung sebesar 29,811 dan lebih besar dibandingkan dari F tabel sebesar 2,70 dan memiliki nilai signifikansi sebesar 0,000. (2) Experiential Marketing berpengaruh positif dan signifikan terhadap Minat Kunjungan Ulang pada Jungleland Advanture Theme Park dengan nilai koefisien regresi sebesar 0,054 dan memiliki nilai signifikan sebesar 0,594. (3) Fasilitas berpengaruh positif dan signifikan terhadap Minat Kunjungan Ulang pada Jungleland Advanture Theme Park dengan nilai koefisien regresi sebesar 0,440 dan memiliki nilai signifikan sebesar 0,000. KataKunci: Experiential Marketing, Fasilitas dan Minat Kunjungan Ulang.
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Pub Date : 2021-07-14DOI: 10.37641/jipkes.v2i2.866
Rafli Kurniawan, Gen Gen Gendalasari
The purpose of this research was to determine the factors of Price Perception and Sales Promotion which can affect buying interest in A&W Fast Food Restaurant products. This research use independent variable (Price Perception and Sales Promotion) and dependent variable (Purchase Interest). This research was conducted in Bogor, with the data collection method using a questionnaire distributed to 100 respondents. The research data was processed using the SPSS program. The results of this study are (1) Price Perception has a positive and significant effect on Purchase Interest on A&W Fast Food Restaurant products with a regression coefficient value of 0.545 and a significance value of 0.000. (2) Sales Promotion has a positive and significant effect on Buying Interest on A&W Fast Food Restaurant products with a regression coefficient value of 0.296 and a significant value of 0.002. (3) Price Perception and Sales Promotion have a positive and significant effect on Buying Interest in A&W Fast Food Restaurant products with a calculated F value of 52.162 and greater than F table 2.46 with a significance value of 0.000. Keywords: Price Perception, Sales Promotion and Purchase Interest.
{"title":"Pengaruh Persepsi Harga Dan Promosi Penjualan Terhadap Minat Beli Konsumen Restoran","authors":"Rafli Kurniawan, Gen Gen Gendalasari","doi":"10.37641/jipkes.v2i2.866","DOIUrl":"https://doi.org/10.37641/jipkes.v2i2.866","url":null,"abstract":"The purpose of this research was to determine the factors of Price Perception and Sales Promotion which can affect buying interest in A&W Fast Food Restaurant products. This research use independent variable (Price Perception and Sales Promotion) and dependent variable (Purchase Interest). This research was conducted in Bogor, with the data collection method using a questionnaire distributed to 100 respondents. The research data was processed using the SPSS program. The results of this study are (1) Price Perception has a positive and significant effect on Purchase Interest on A&W Fast Food Restaurant products with a regression coefficient value of 0.545 and a significance value of 0.000. (2) Sales Promotion has a positive and significant effect on Buying Interest on A&W Fast Food Restaurant products with a regression coefficient value of 0.296 and a significant value of 0.002. (3) Price Perception and Sales Promotion have a positive and significant effect on Buying Interest in A&W Fast Food Restaurant products with a calculated F value of 52.162 and greater than F table 2.46 with a significance value of 0.000. \u0000 \u0000 \u0000 \u0000 \u0000Keywords: Price Perception, Sales Promotion and Purchase Interest.","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129942985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-14DOI: 10.37641/jipkes.v2i2.867
Najmi Pratama, Sujana Sujana
The tourism sector is currently one of the important factors, because Indonesia's wealth and natural resources are the main factors in attracting tourists to destinations in Indonesia. Because of this attraction, Indonesia is attracted by local and foreign tourists. This makes the tourism industry entrepreneurs compete in presenting an attractive destination for tourists. Therefore a tourism industry must be able to determine which strategy is right in order to be able to compete. This research was conducted using SEM (Structural Equation Modeling) analysis on tourists to Bogor city destinations. The data used are the results of research questionnaires and the results of calculations using SPSS and LISREL data processing applications. In accordance with the identification of the problem above, the objectives of this study are (1) to determine the effect of free time constraints on repeated visits to Bogor city destinations. (2) determine the effect of tourist experience on repeated visits to tourist destinations in the city of Bogor. (3) determine the effect of destination image on repeated visits to Bogor city tourist destinations. (4) determine the effect of family experience on repeated visits to tourist destinations in the city of Bogor. The results showed (1) the free time constraint had a positive and significant impact on repeated visits because the t-value was 5.1 > CR value 1.96, so H1 was accepted and H0 was rejected. Which means that free time constraints have a positive and significant effect on repeat visits. (2) Travel experience has a positive and significant impact on repeat visits because the t-Value value is 2.08 > CR value 1.96 then H2 is accepted and H0 is rejected. Which means that the tourist experience has a positive and significant effect on repeat visits. (3) Destination image has a positive and significant impact on repeat visits because the t-value is 2.66 > CR value 1.96, so H3 is accepted and H0 is rejected. Which means that the image of the destination has a positive and significant effect on repeat visits. (4) Family Experience has a positive and significant impact on repeat visits because the t-Value is 2.09 > CR value of 1.96, so H4 is accepted and H0 is rejected. Which means that family experience has a positive and significant effect on repeat visits. Keywords : Effect of leisure time constraints, travel experience, destination image and Family Experience of Repeat Visits
{"title":"Studi Pengaruh Kendala Waktu Luang , Pengalaman Wisata, Citra Destinasi Dan Pengalaman Keluarga Terhadap Kunjungan Berulang","authors":"Najmi Pratama, Sujana Sujana","doi":"10.37641/jipkes.v2i2.867","DOIUrl":"https://doi.org/10.37641/jipkes.v2i2.867","url":null,"abstract":"The tourism sector is currently one of the important factors, because Indonesia's wealth and natural resources are the main factors in attracting tourists to destinations in Indonesia. Because of this attraction, Indonesia is attracted by local and foreign tourists. This makes the tourism industry entrepreneurs compete in presenting an attractive destination for tourists. Therefore a tourism industry must be able to determine which strategy is right in order to be able to compete. \u0000This research was conducted using SEM (Structural Equation Modeling) analysis on tourists to Bogor city destinations. The data used are the results of research questionnaires and the results of calculations using SPSS and LISREL data processing applications. \u0000In accordance with the identification of the problem above, the objectives of this study are (1) to determine the effect of free time constraints on repeated visits to Bogor city destinations. (2) determine the effect of tourist experience on repeated visits to tourist destinations in the city of Bogor. (3) determine the effect of destination image on repeated visits to Bogor city tourist destinations. (4) determine the effect of family experience on repeated visits to tourist destinations in the city of Bogor. \u0000The results showed (1) the free time constraint had a positive and significant impact on repeated visits because the t-value was 5.1 > CR value 1.96, so H1 was accepted and H0 was rejected. Which means that free time constraints have a positive and significant effect on repeat visits. (2) Travel experience has a positive and significant impact on repeat visits because the t-Value value is 2.08 > CR value 1.96 then H2 is accepted and H0 is rejected. Which means that the tourist experience has a positive and significant effect on repeat visits. (3) Destination image has a positive and significant impact on repeat visits because the t-value is 2.66 > CR value 1.96, so H3 is accepted and H0 is rejected. Which means that the image of the destination has a positive and significant effect on repeat visits. (4) Family Experience has a positive and significant impact on repeat visits because the t-Value is 2.09 > CR value of 1.96, so H4 is accepted and H0 is rejected. Which means that family experience has a positive and significant effect on repeat visits. \u0000Keywords : Effect of leisure time constraints, travel experience, destination image and Family Experience of Repeat Visits","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"209 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134442454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-02DOI: 10.37641/jipkes.v2i2.510
S. Supriatna, Mumuh Mulyana, Wulandari Dwi Utari
Seiring dengan perkembangan zaman, Industri food and beverage di Indonesia turut mengalami perubahan ke arah yang lebih modern. Bahkan saat ini food and beverage berkembang menjadi industri yang memiliki banyak peminat khususnya di industry coffee. Bisnis food and beverage ini nyatanya menguntungkan bagi banyak pihak sehingga memiliki pengaruh terhadap ekonomi kreatif Indonesia. Tujuan dari penelitian ini adalah 1. Untuk mengetahui apakah Grup Referensi berpengaruh terhadap keputusan pembelian. 2. Untuk mengetahui atribut produk berpengaruh terhadap keputusan pembelian. 3. Untuk mengetahui Grup Referensi dan atribut produk berpengaruh terhadap keputusan pembelian. Hasil penelitian menunjukkan 1) Foresthree coffee memiliki banyak keuntungan dari jejaring grup referensi yang terbentuk secara alami dan memberikan dampak yang baik terhadap loyalitas serta berpengaru terhadap keputusan pembelian. 2) Keuntungan dari Grup Referensi yang dilakukan oleh konsumen loyal adalah sebagai bentuk promosi terhadap konsumen baru yang otomatis meningkatkan kepercayaan konsumen terhadap perusahaan maupun produk yang dikeluarkan oleh perusahaan untuk meningkatkan angka penjualan dan sebagai bukti kualitas perusahaan. 3) Dampak yang ditimbulkan adalah kepercayaan pasar terhadap perusahaan maupun produk yang dikeluarkan semakin meningkat dan meningkatnya jumlah konsumen yang mengenal produk dari Foresthree coffee. Kata kunci: grup referensi, foresthree coffee
{"title":"Evaluasi Kelompok Referensi Yang Mempengaruhi Keputusan Pembelian Konsumen Foresthree Coffee","authors":"S. Supriatna, Mumuh Mulyana, Wulandari Dwi Utari","doi":"10.37641/jipkes.v2i2.510","DOIUrl":"https://doi.org/10.37641/jipkes.v2i2.510","url":null,"abstract":"Seiring dengan perkembangan zaman, Industri food and beverage di Indonesia turut mengalami perubahan ke arah yang lebih modern. Bahkan saat ini food and beverage berkembang menjadi industri yang memiliki banyak peminat khususnya di industry coffee. Bisnis food and beverage ini nyatanya menguntungkan bagi banyak pihak sehingga memiliki pengaruh terhadap ekonomi kreatif Indonesia. Tujuan dari penelitian ini adalah 1. Untuk mengetahui apakah Grup Referensi berpengaruh terhadap keputusan pembelian. 2. Untuk mengetahui atribut produk berpengaruh terhadap keputusan pembelian. 3. Untuk mengetahui Grup Referensi dan atribut produk berpengaruh terhadap keputusan pembelian. \u0000Hasil penelitian menunjukkan 1) Foresthree coffee memiliki banyak keuntungan dari jejaring grup referensi yang terbentuk secara alami dan memberikan dampak yang baik terhadap loyalitas serta berpengaru terhadap keputusan pembelian. 2) Keuntungan dari Grup Referensi yang dilakukan oleh konsumen loyal adalah sebagai bentuk promosi terhadap konsumen baru yang otomatis meningkatkan kepercayaan konsumen terhadap perusahaan maupun produk yang dikeluarkan oleh perusahaan untuk meningkatkan angka penjualan dan sebagai bukti kualitas perusahaan. 3) Dampak yang ditimbulkan adalah kepercayaan pasar terhadap perusahaan maupun produk yang dikeluarkan semakin meningkat dan meningkatnya jumlah konsumen yang mengenal produk dari Foresthree coffee. \u0000Kata kunci: grup referensi, foresthree coffee","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116599259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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