Tourism Companies: Values and Norm. Profiles: The Case of a Russian Tour Operator

Abstract

This paper presents the results of research into the values and norms which are adhered to a Russian tour operator, the employees’ personal business values, and the level of their adherence to company regulations. The empirical data of this research includes the company’s internal documents, four in-depth interviews with senior management employees, and a survey of 98 employees. The value and norm profiles of the organization and its employees were identified, as well as the areas in which they converged and diverged. This research shed some light on those values and norms which are characteristic of a tourism organization, and attempted to fill the gap in the extant knowledge on this topic in the academic literature.