Reforzar la integridad empresarial ante la crisis del Covid-19 (Strengthening Business Integrity in the Face of the COVID-19 Crisis)

Abstract

Spanish Abstract: El reto al que las empresas se enfrentan con la crisis del Covid-19 es conciliar resiliencia empresarial con responsabilidad social. El riesgo es poner una vision deformada de la resiliencia por encima de la propia integridad. Para evitar este riesgo y sacar el mayor partido a la presente crisis, proponemos tres actitudes o criterios de accion que nacen de la responsabilidad social corporativa y que pueden ayudar a salvaguardar la propia integridad en un momento como el actual: reflexionar sobre el sentido de la propia mision empresarial, fomentar una comunicacion transparente que involucre a todos los stakeholders, y buscar siempre ser consistentes en cualquier decision que se tome. Los diez principios del Pacto Mundial pueden servir de guia para evaluar la consistencia de las empresas socialmente responsables durante este periodo English Abstract: The challenge that companies face with the COVID-19 crisis is to reconcile business resilience with social responsibility. The risk is putting a distorted view of resilience above integrity itself. To avoid this risk and make the most of the current crisis, we propose three attitudes or action criteria that stem from corporate social responsibility and that can help safeguard one's integrity at a time like today: reflect on the meaning of own business mission, promote transparent communication that involves all stakeholders, and always seek to be consistent in any decision that is made. The ten principles of the Global Compact can serve as a guide to assess the consistency of socially responsible companies during this period.