The protagonism of local populations in the Mariana and Brumadinho crises in the national and regional press

Clésio Teixeira
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Abstract

In 2015 and 2019, respectively, in the cities of Mariana and Brumadinho, in the state of Minas Gerais (Brazil), the two most significant environmental and labor disasters in the history of the country occurred. Two iron ore tailings dams ruptured. These disasters had a consider-able impact on the lives of the communities where they happened, and received widespread coverage in the Brazilian and international media. This article analyzes the highlights from printed media with the most significant national circulation (Folha de S. Paulo, O Globo, Veja, and Época) as well as regional ones in the Minas Gerais State (Estado de Minas and O Tempo). The article concentrates on the first pages of the chosen media’s coverage within one year after these incidents. Quantitative analysis of the content of 3,148 covers of these newspapers and magazines was used to determine the most prominent actors and themes. The main highlights of this paper are: (i) the role of local populations, as the most prominent actors, portrayed in their testimonies and personal stories (ii) the difference between the most prominent themes, which were, in Mariana, publications on environmental damage, and, in Brumadinho, the threat of new disasters; and (iii) the greater emphasis given by the regional media in comparison to the national ones. This study provides local communities with information about how they were represented and how the press received their de-mands and mobilizations. The article also offers elements for discussion and the use of stra-tegic communication tools in the mobilization of local populations and the repair of damage to the image of the organizations involved.
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马里亚纳和布鲁马迪尼奥危机在国家和地区媒体的当地人口的主角
2015年和2019年,分别在巴西米纳斯吉拉斯州的马里亚纳市和布鲁马迪尼奥市发生了该国历史上最严重的两起环境和劳工灾难。两座铁矿尾矿坝破裂。这些灾难对受灾社区的生活产生了相当大的影响,并得到了巴西和国际媒体的广泛报道。本文分析了全国发行量最大的印刷媒体(Folha de S. Paulo, O Globo, Veja和Época)以及米纳斯吉拉斯州的地区媒体(Estado de Minas和O Tempo)的亮点。这篇文章集中在这些事件发生后一年内选定的媒体报道的头版。对这些报纸和杂志的3148个封面的内容进行定量分析,以确定最突出的演员和主题。本文的主要亮点是:(i)当地居民作为最突出的演员的作用,在他们的证词和个人故事中被描绘出来;(ii)最突出的主题之间的区别,在马里亚纳,关于环境破坏的出版物,在布鲁马迪尼奥,关于新灾害的威胁;(三)与国家媒体相比,地区媒体给予了更大的重视。这项研究为当地社区提供了关于他们如何被代表以及新闻界如何接受他们的要求和动员的信息。这篇文章还提供了讨论的内容,以及在动员当地人口和修复有关组织形象受损方面使用战略传播工具的问题。
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