10. Videolegen som institusjonell entreprenør

Abstract

In Norway, the public sector scheme for general practitioners in primary health care is increasingly under pressure. Concurrently, private general health actors are emerging to offer consultations and other GP services online via video. In this article we study the digital health company KRY, a start-up in Norway in 2017, and the reactions to its interventions from the dominant actors in the center of the primary health care field. KRY is studied as an institutional entrepreneur in its early phase in 2018, and the frictions between KRY and the established actors are studied with an institutional logics lens.