E. Tsichla, Maria C. Voutsa, Kostoula Margariti, L. Hatzithomas
{"title":"Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions","authors":"E. Tsichla, Maria C. Voutsa, Kostoula Margariti, L. Hatzithomas","doi":"10.1007/978-3-658-32201-4_17","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"34 12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Advertising Research (Vol. XI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-32201-4_17","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}