Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_15
Helen Thompson-Whiteside
{"title":"Battle-Weary Women: The Female Creatives Fighting for Leadership in Advertising Management","authors":"Helen Thompson-Whiteside","doi":"10.1007/978-3-658-32201-4_15","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_15","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125372009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_20
S. Tischler
{"title":"Family Decision Making and Vacation Functions in Summer Tourism – The Case of Austrian Families","authors":"S. Tischler","doi":"10.1007/978-3-658-32201-4_20","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_20","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124100787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_23
Jason Yu
{"title":"A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion","authors":"Jason Yu","doi":"10.1007/978-3-658-32201-4_23","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_23","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130771067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_12
Marthinus J. C. van Loggerenberg, C. Enslin, M. Terblanche-Smit
{"title":"Creating Branded Entertainment that Resonates: Perspectives of Multinational Award Winners","authors":"Marthinus J. C. van Loggerenberg, C. Enslin, M. Terblanche-Smit","doi":"10.1007/978-3-658-32201-4_12","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_12","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"72 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130799781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_14
Eunah Kim, J. Huh
{"title":"The Sound Factor in Autoplay Mobile Video Ads","authors":"Eunah Kim, J. Huh","doi":"10.1007/978-3-658-32201-4_14","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_14","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131256988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_5
Andrea Manning, Laurent Muzellec
{"title":"The Impact of Source Credibility on Irish Millennials’ Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers’ Health and Fitness Endorsements","authors":"Andrea Manning, Laurent Muzellec","doi":"10.1007/978-3-658-32201-4_5","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_5","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134118892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_10
A. Timamopoulou, L. Hatzithomas, Christina Boutsouki, Maria C. Voutsa
{"title":"Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles","authors":"A. Timamopoulou, L. Hatzithomas, Christina Boutsouki, Maria C. Voutsa","doi":"10.1007/978-3-658-32201-4_10","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_10","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134466792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_11
Antonia Heberle, H. Gierl
{"title":"Should Companies Use Tattooed Models in Their Advertisements?","authors":"Antonia Heberle, H. Gierl","doi":"10.1007/978-3-658-32201-4_11","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_11","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"6 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125730060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_9
Serena D'Hooge, P. Vyncke
{"title":"A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology","authors":"Serena D'Hooge, P. Vyncke","doi":"10.1007/978-3-658-32201-4_9","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_9","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"218 1-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120928543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_22
Paula Fernández, Patrick Hartmann, Vanessa Apaolaza, Clare D'souza
{"title":"Empowering Claims in CSR Tweets: The Moderating Role of Emotion, Fit and Credibility","authors":"Paula Fernández, Patrick Hartmann, Vanessa Apaolaza, Clare D'souza","doi":"10.1007/978-3-658-32201-4_22","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_22","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128799862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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