{"title":"Adopting Importance Performance Analysis to Evaluate Service Quality of Dried Pork Industry","authors":"Kai-Fu Yang, Hao-Wei Yang, Chao Huang, Yuhan Peng, Wei-Chen Chen","doi":"10.1109/AEIS53850.2021.00020","DOIUrl":null,"url":null,"abstract":"Service quality, with its final effect on repurchasing by customers, appears to have received relatively large attention, especially in retailing literature. Facing the market competition in the retailing industry, service quality has become an important factor for improving companies’ profit. Therefore, this study was to examine the service quality of dried pork retailers and its impact on customer satisfaction. By using the SERVQUAL scale, approximately 350 data were collected from shoppers who continue supporting dried pork products. The findings demonstrated the use of Importance Performance Analysis to assist managers of food retail chains in improving their services.","PeriodicalId":208650,"journal":{"name":"2021 International Conference on Advanced Enterprise Information System (AEIS)","volume":"278 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2021 International Conference on Advanced Enterprise Information System (AEIS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/AEIS53850.2021.00020","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Service quality, with its final effect on repurchasing by customers, appears to have received relatively large attention, especially in retailing literature. Facing the market competition in the retailing industry, service quality has become an important factor for improving companies’ profit. Therefore, this study was to examine the service quality of dried pork retailers and its impact on customer satisfaction. By using the SERVQUAL scale, approximately 350 data were collected from shoppers who continue supporting dried pork products. The findings demonstrated the use of Importance Performance Analysis to assist managers of food retail chains in improving their services.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
