The Tsunami Moment

Abstract

This chapter chronicles the populist candidate’s rise to power, which follows a pattern resembling exponential growth: it starts slowly and grows steadily until it reaches an inflection point that marks an unstoppable moment. The term tsunami describes the first moment in the dynamic theory of populism in power, when insurgent populist candidates are able to tap into the existing mass dissatisfaction with political institutions and take advantage of growing elite disarray. As they become significant contenders, their momentum increases; seen as potential winners by others, they generate bandwagon effects and fascinate the media. These aspiring populist leaders expand their appeal through different ways. Some politicians associated with the old order bet on them and offer their support. Populist candidates expand the electorate by politically activating new actors or social forces, or by mobilizing previously apathetic voters.