{"title":"Does Virtual Reality Increase Charitable Giving? An Experimental Study","authors":"Ö. Gürerk, Alina Kasulke","doi":"10.2139/ssrn.3072002","DOIUrl":null,"url":null,"abstract":"Non-profit organizations recently started to use virtual reality (VR) technology to inform the public about their causes, and for fundraising. It is assumed that 360° videos experienced with VR devices create empathy and understanding, and may increase donations. In this study, we test the new VR technique in a controlled lab experiment with real financial decisions. Subjects first perform a real effort task to earn money. Next, using a head-mounted display, subjects experience a 360° video of the destroyed city of Aleppo. Finally, subjects can donate to a local organization helping refugees. We find, compared to a written ask treatment, VR increases both the percentage of givers and the donated amount; women’s decisions mainly drive the differences. A control treatment showing the same 360° video on a flat monitor is not as effective as the VR condition.","PeriodicalId":201085,"journal":{"name":"BHNP: Public Policy (Topic)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"BHNP: Public Policy (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3072002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 10
Abstract
Non-profit organizations recently started to use virtual reality (VR) technology to inform the public about their causes, and for fundraising. It is assumed that 360° videos experienced with VR devices create empathy and understanding, and may increase donations. In this study, we test the new VR technique in a controlled lab experiment with real financial decisions. Subjects first perform a real effort task to earn money. Next, using a head-mounted display, subjects experience a 360° video of the destroyed city of Aleppo. Finally, subjects can donate to a local organization helping refugees. We find, compared to a written ask treatment, VR increases both the percentage of givers and the donated amount; women’s decisions mainly drive the differences. A control treatment showing the same 360° video on a flat monitor is not as effective as the VR condition.
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