CONSEQUENCES — Causality, Counterfactuals and Sequential Decision-Making for Recommender Systems

Olivier Jeunen, T. Joachims, Harrie Oosterhuis, Yuta Saito, Flavian Vasile
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引用次数: 4

Abstract

Recommender systems are more and more often modelled as repeated decision making processes – deciding which (ranking of) items to recommend to a given user. Each decision to recommend or rank an item has a significant impact on immediate and future user responses, long-term satisfaction or engagement with the system, and possibly valuable exposure for the item provider. This interactive and interventionist view of the recommender uncovers a plethora of unanswered research questions, as it complicates the typically adopted offline evaluation or learning procedures in the field. We need an understanding of causal inference to reason about (possibly unintended) consequences of the recommender, and a notion of counterfactuals to answer common “what if”-type questions in learning and evaluation. Advances at the intersection of these fields can foster progress in effective, efficient and fair learning and evaluation from logged data. These topics have been emerging in the Recommender Systems community for a while, but we firmly believe in the value of a dedicated forum and place to learn and exchange ideas. We welcome contributions from both academia and industry and bring together a growing community of researchers and practitioners interested in sequential decision making, offline evaluation, batch policy learning, fairness in online platforms, as well as other related tasks, such as A/B testing.
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结果——推荐系统的因果关系、反事实和顺序决策
推荐系统越来越多地被建模为重复的决策过程——决定向给定用户推荐哪些(排序)项目。每一个推荐或排序商品的决定都会对用户的即时和未来的反应、对系统的长期满意度或参与度产生重大影响,并可能对商品提供者有价值的曝光率产生影响。推荐人的这种互动和干预主义观点揭示了大量未解决的研究问题,因为它使该领域通常采用的离线评估或学习程序变得复杂。我们需要理解因果推理来推断(可能是无意的)推荐器的结果,以及反事实的概念来回答学习和评估中常见的“如果”类型的问题。这些领域的交叉进展可以促进有效、高效和公平的学习和评价记录数据方面的进展。这些话题在推荐系统社区中出现已经有一段时间了,但我们坚信一个专门的论坛和学习和交流思想的地方的价值。我们欢迎来自学术界和工业界的贡献,并将越来越多的研究人员和实践者聚集在一起,他们对顺序决策、离线评估、批量策略学习、在线平台的公平性以及其他相关任务(如a /B测试)感兴趣。
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