{"title":"The practice of corporate visual identity — A case study of Yunlin Gukeng Coffee Enterprise Co., Ltd","authors":"Li-Hsun Peng, C. Hung","doi":"10.1109/ICASI.2016.7539844","DOIUrl":null,"url":null,"abstract":"This study aims to discuss the actual practice of Yunlin Gukeng Coffee Enterprise CO., LTD (YGC) by promoting visual design of the corporate identity system (CIS). In-depth interview, documentary analysis and narratology are used to clarify issues and understand the actual implementation of CIS performance. It hopes to explore the relationship among visual design, brand image and enterprise spirit, investigating how CIS highlights the brand characteristic and core values, and to create competitive advantages by visual identity design in this case study.","PeriodicalId":170124,"journal":{"name":"2016 International Conference on Applied System Innovation (ICASI)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 International Conference on Applied System Innovation (ICASI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICASI.2016.7539844","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
This study aims to discuss the actual practice of Yunlin Gukeng Coffee Enterprise CO., LTD (YGC) by promoting visual design of the corporate identity system (CIS). In-depth interview, documentary analysis and narratology are used to clarify issues and understand the actual implementation of CIS performance. It hopes to explore the relationship among visual design, brand image and enterprise spirit, investigating how CIS highlights the brand characteristic and core values, and to create competitive advantages by visual identity design in this case study.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
