Value Creation Model of Fashion Firms Based on Characteristic Analysis

Abstract

This paper has examined the modularization tendency of fashion firms by characteristic analysis and provided the framework of value creation to policy-makers in handling with fresh ideas and new design, exploration and development of fashion products and dissemination and consumption of fashion goods. The benefit of this model presented in this paper is to extend the modularity theory, and its utility in industrial economics. It also serves to integrate many existing fashion theories in a more holistic manner, thereby removing unimportant factors in these theories.