THE FASHION FOR AIR AND SPACE JOURNEY: FROM MONGOLFIERS TO GAGARIN

Abstract

of historical documents demonstrate that in the first years of aviation development the image of an airplane in advertisements, postcards, labels, etc. appeared to be the response of the public enthusiasm for airplanes and aviators, and that the main trend of "aero fashion" emerged from the people’s desire to imitate aviators. In the final section it has been discussed the fashion for the space flights existed from the launch of the first artificial satellite to the day of Gagarin’s flight. The essential difference of space flight from that of the balloons and airplanes is indicated. It has been shown that unlike European countries Soviet fashion in costume was hardly affected by space flights, and the conventional image of the "Soviet man" remained unchanged. It is concluded that fashion for flying balloons and then airplanes lasted tillballoons and airplanes affected people’s deep, associated with the flight, intuition.The authors substantiated the as- sumption that fashion for space flights will undergo modification but never become a thing of the past.